Legal Marketing & PR

Why Finding a Lawyer in the Yellow Pages is a Mistake

Posted on March 10, 2009
I found the following on the lawyerahead blog.  I've long  held the view that the Yellow Pages are a waste of money for lawyers -- it just attracts bottom-feeders, illiterates and shoppers.  this piece points out that the yellow pages are also bad for the client...

AVVO Making Trouble Again, This Time in DC

Posted on March 10, 2009
Excerpted from the March 9, 2009 Washington Post: [Note: AVVO, the controversial lawyer directory, is up to its fishy tactics again, this time trying to impose directory listings on 90,000 lawyers in Washington, DC. The District of Columbia Bar wants AVVO -- which "mined" names from the bar's own Web site, no less -- to cease and desist, arguing that posting information about Washington lawyers for commercial purposes violates copyright laws and privacy rights...

Webinar: Credit Crisis Litigation -- The Hottest Practice area

Posted on March 10, 2009
Last chance to register for Webinar: Thursday, March 12, 2009 10 AM to 11 AM Pacific Time 11 AM to Noon Mountain Time Noon to 1 PM Central Time 1 PM to 2 PM Eastern Time Subprime mortgage litigation has evolved into the hottest areas of law practice: credit crisis litigation...

Expert says Twitter can be a "goldmine" for marketers

Posted on March 09, 2009
As a business-to-business marketing platform, Twitter has legs. About 56% of Twitter users say they use the online social communication site for business purposes, according to Rodney Rumford, a social media guru and one of the keynote speakers at the inaugural Gravity Summit on Social Media in Los Angeles...

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Time Can't Stop Valorem's Law Firm Marketing

Posted on March 06, 2009

RainDance Conference set for June 3-5 in Chicago

Posted on March 05, 2009

How to Market a Small Law Firm for Less than $500

Posted on March 04, 2009

Goodwin Procter's Cross-practice Integration Leads to Marketing Success

Posted on March 03, 2009

Top Reasons for Using Twitter

Posted on March 02, 2009

Pendulum Swings in Favor of Mid-size Law Firms

Posted on February 27, 2009

Foley Hoag Sweeps LMA New England Your Honor Awarda

Posted on February 26, 2009
The Boston law firm of Foley Hoag collected seven Your Honor awards from the Legal Marketing Association’s New England Chapter's.  The awards recognize law firms that have demonstrated excellence in marketing and business development during the preceding year...

Foley Hoag Sweeps LMA New England Your Honor Awards

Posted on February 26, 2009
The Boston law firm of Foley Hoag collected seven Your Honor awards from the Legal Marketing Association’s New England Chapter's.  The awards recognize law firms that have demonstrated excellence in marketing and business development during the preceding year...

Increase Your Google Ranking with More Inbound Links

Posted on February 25, 2009
The number of "inbound links" is a very important factor for Google and other search engine to decide how high your law firm website should rank, according to the Law Firm And Attorney SEO and Internet Marketing blog. What we're talking about is links FROM other websites TO your law firm website...

[Webinar] Last Chance to Register: Business Development Advice from new Chair of the ABA Commission on Women

Posted on February 25, 2009
Don't miss the live Webinar TOMORROW: Register today for this LIVE, online Webinar with Roberta D. Liebenberg, Esq. of Fine, Kaplan and Black, Philadelphia. PRESENTED BY: Apollo Business Development DATE: TOMORROW February 26, 2009; 1PM - 2:15 PM Eastern time LOCATION: at your office, over the Internet MORE INFO: Laura Kresich, Program Director; (Tel) 773...

Chicago LMA Presents Law Firm Marketing Awards to 7 Law Firms

Posted on February 24, 2009
The Chicago chapter of the Legal Marketing Association presented a dozen "Your Honor" awards for excellence in marketing at a ceremony in a classy Loop restaurant recently.  Law firms were honored with an achievement award in the following categories: Advertising Campaign: Levenfeld Pearlstein LLC & Hunter Design – "Unusually Good" Identity: Davis & Kuelthau – "Positive Change" Promotional & Collateral Materials: Katten Muchin Rosenman LLP – "Demand Something Different" Promotional Gifts: Davis & Kuelthau – "Positive Change: Lockbox" Public Relations / Community Relations: Ice Miller LLP – "Indiana CEO Survey Project" Public Relations / Community Relations: Mayer Brown LLP – "Global Financial Markets Initiative Teleconference Series" Recruiting / Professional Development: Katten Muchin Rosenman LLP – "Demand Something Different" Sales / Business Development: Levenfeld Pearlstein LLP – Rate Freeze 2009 Vendor Partner of the Year: Regis Marketing Group – for work with Davis & Kuelthau Web Sites and Other Electronic Media: Katten Muchin Rosenman LLP – Web site Redesign Project This year, the  judges thought two entries stood out among the others in their categories...

New Orleans Solo Lists Fixed Fees for Writing Appellate Briefs

Posted on February 23, 2009
I thought this was a great idea – it’s from the From the Out-Of-The-Box Lawyering  blog: "We’ve all heard about setting fixed fees for certain kinds of litigation. But this is the first time that I’ve seen a site in which an appellate lawyer lists his schedule of his fees for certain kinds of work...

The Dental Appliance that Sues the Dentist

Posted on February 20, 2009
From "goofs, glitches, gotchas" on the inside back cover of Consumer Reportes:

Best Practices of Personal Marketing for Women Attorneys

Posted on February 18, 2009
Michael Cummings wrote this article on the LawMarketing Portal: Last week, I saw a headline in the New York Times only 20-23% percent of partners at major law firms nationwide were women – despite that the fact that women account for roughly 50% of practicing attorneys in the US...

Using Twitter for Business - Perhaps!

Posted on February 17, 2009
Maybe the siren’s call of Twitter - http://www.twitter.com (everybody’s doing it) has become too much and you’ve jumped in, according to John Jantsch, a marketing and digital technology coach based in Kansas City, MO.Or, maybe you have no clue what it is or why you would care...

March 17-18: Economist Conferences' Seventh Annual Marketing Forum

Posted on February 13, 2009
I plan on attending this conference. If you are going, let me know at Lbodine [at] LawMarketing.com.  Chief marketing officers have been hit with a double whammy in the current financial turbulence: the slowing economy is forcing most of them to become cost-cutters just at the time they are being asked by their CEOs to take more responsibility for building brands and increasing revenue...

Credit Crisis Litigation -- The Hottest Practice area

Posted on February 12, 2009
PRESENTED BY: Apollo Business Development  SPEAKER: Kevin M. LaCroix, Esq.  DATE: March 12, 2009; 1PM - 2:15 PM Eastern LOCATION: on the web, on your computer CONTACT: Laura Kresich, Program Director; (Tel) (773) 966-9273 or  www.PBDI...

Valorem's Law Firm Marketing says "We killed the billable hour."

Posted on February 11, 2009
If you’re going to create a brochure, it’s best if you make it distinctive.  My latest favorite is the Valorem law group’s brochure.  They show a clock (from their building in Chicago) shot through with bullet holes.  You open it up and it says, “we killed the billable hour...

YouTube has Replaced Yahoo as the No. 2 Search Engine

Posted on February 10, 2009
From the Online Business Newspaper: "For many adults, their research quite often begins with a web search.  Long gone are the days of visiting the library to review the most recent versions of your favorite encyclopedia or the card catalog.  Although most of us opt for Google or Yahoo as a starting point, for some, the search begins with video...

Six Ways to Address Crises So You and Your Clients Win

Posted on February 08, 2009
From the new February issue of Originate, at http://www.pbdi.org/Originate/default.asp?Action=GetDetails&ArticleID=271 in an article by Barry M. Schneider:  During the last few months of 2008, crises were threatening very quickly. Banks were failing as their write-down of mortgage backed assets triggered liquidity problems...

Foam Marketing: the Latest Guerilla Marketing Tactic

Posted on February 06, 2009
The idea of guerilla marketing is to insert your promotion in a clever way that buyers least expect.  Most often, guerilla marketing is fun.  Here's a law firm marketing idea: foam marketing. I'm not quite sure what the advertiser is promoting here on the foam of lattes, but it's called ROM and it costs 218 Euros...

Is the CMO Position in Jeopardy? NO.

Posted on February 05, 2009
The Marketing Consigliere blog highlighted a couple posts from a Q&A on LinkedIn, where several top executives shared their thoughts on the role of the chief marketing officer and whether or not the role of the CMO will become obsolete. Mark Chmiel, Executive Vice President and Chief Marketing & Innovation Officer at Denny’s: I think quite the opposite–the CMO is becoming more important and influential...

Twitosphere Drawing in a Steady Stream of Twittering Lawyers

Posted on February 04, 2009
From the Cleveland Plain Dealer: A steady stream of lawyers is using Twitter.com -- on their computers and on their Blackberrys -- to network with peers, post industry news and drum up business.   How to tweet Twitter is a free social networking service that allows users to post and receive messages...

Save the Date: Annual Chief Marketing Officer's Forum

Posted on February 04, 2009
Mark your calendar: 5th Annual Chief Marketing Officer’s Forum September 15 to 16, 2009 • Renaissance Chicago Hotel - Chicago, IL Conference Overview Come to learn how to stay ahead of the curve in the economic recession and stay to network with your peers...

Save the Date: Annual Chief Marketing Officer's Forum

Posted on February 03, 2009
Mark your calendar: 5th Annual Chief Marketing Officer’s Forum September 15 to 16, 2009 • Renaissance Chicago Hotel - Chicago, IL Conference Overview Come to learn how to stay ahead of the curve in the economic recession and stay to network with your peers...

Top Ten Law Firm Billing Mistakes that Clients Hate

Posted on February 02, 2009
I heard this Top Ten list of billing grievances at the Marketing Partner Forum program, “General Counsel Roundtable.”  It’s from Ivan K. Fong, Chief Legal Officer and Secretary, Cardinal Health, Inc. in Dublin, OH, (and nomineee as Homeland Security General Counsel)...

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