Legal Marketing & PR

Go Green in your marketing and business development, advises Darryl Cross. No, it's not about wasting paper or saving water; it's about getting the most out of your valuable time and money. This article rethinks the priorities for your marketing in a time of pressure and suggests a 4Rs approach that can make a big difference for you.

Fifth Stage of the 12 Step Pipeline: In Andy Havens' ongoing series about managing your sales pipeline, it's the moment of truth: when you actively aim to turn your contact into a client; when you're on a sales call. You've been aiming to make the prospective client comfortable with the notion of hiring you. So keep doing that as you sell.

In this first of a three part series of articles on how to market a mediation/ADR practice, Diana Mercer, Esq. advises finding a Signature Style for yourself to keep your marketing genuine. This involves figuring out how to be yourself in your business development and find your niche. Her specific recommendations can help any lawyer improve how they market their specialty services.

In this first of two articles on making your bio more effective as a business generator, Larry Bodine, Esq. hammers home the importance of thinking benefits, not features, in your description of yourself. Add the right emphasis and some conversations starters as well, and you're on the way to attracting leads.

Work hard, but work smart in your business development advises Michael Cummings. Use the power of multiplication marketing – a focused message delivered in myriad ways – to truly grab the attention of your prospective clients, get prospects to contact you, and produce money-making results. Here's how to do the math!

Now there are more opportunities than ever for lawyers in small and mid-sized firms to gain legal work from large corporations. But you need to put yourself in position to make the short lists, and that means building your network of relationships wisely. Thom Singer offers five tips for getting on large companies' radar and taking business from the big firms.

Networking works best if it is done with forethought.  Larry Bodine, Esq. offers top tips for a winning game plan, so you can make your next networking event your most effective - from planning to follow-through.