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Legal Marketing & PR

Golden Practices

Ideas, tips and best practices for and from law and other professional service firms.
By Michelle Golden

Post Frequency: 2.6/day

Last Entry: March 07, 2011 at 15:38:20

Perks and Perils of Blogging

Posted on March 03, 2008
If you're thinking of blogging, you're trying to get your arms around all the pros and cons. In addition to the ROB (Return on Blogging) benefits I listed out in my earlier posts here and here, there are a few other cool side effects that can be realized: free books...

Perks and Perils of Blogging

The Emperor Has No Clothes

Posted on February 21, 2008
In 2005, I started this blog and at the same time, I started posting our Golden Web Reviews. They are presented via a blog. I like the format for sharing and storing them which makes them easy to find, sort, and distribute (by RSS feed into readers and email) but it really isn't a true blog because it isn't a conversation, it's just our information without feedback...

The Emperor Has No Clothes

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Using Keywords More Naturally in Web Copy

Posted on February 18, 2008
People who write content for web are usually trying to strike a balance between helpful, meaningful information, and use of terms that will be attracting "the right" people from search engines. As such, copy-writing can get tricky and the resulting text can be pretty scary, actually...

Using Keywords More Naturally in Web Copy

Posted on February 17, 2008
People who write content for web are usually trying to strike a balance between helpful, meaningful information, and use of terms that will be attracting "the right" people from search engines. As such, copy-writing can get tricky and the resulting text can be pretty scary, actually...

Great Info on Viral Marketing

Posted on February 11, 2008
David Meerman Scott has again produced excellent and timely material on marketing in the digital age. Again, he offers a free e-book. This one is The New Rules of Viral Marketing: How word-of-mouse spreads your ideas for free. His first was on New Rules of Marketing and PR...

Great Info on Viral Marketing

Boredom

Posted on February 10, 2008
I've been thinking a lot about personal responsibility because of David Bohl's great post that I picked up in my recent Carnival of Trust post. This morning, my daughter and I were having an interesting conversation. She's a couple weeks away from turning six which means she's constantly thinking about...

Boredom

Posted on February 09, 2008
I've been thinking a lot about personal responsibility because of David Bohl's great post that I picked up in my recent Carnival of Trust post. This morning, my daughter and I were having an interesting conversation. She's a couple weeks away from turning six which means she's constantly thinking about a lot of weird stuff and asks a lot of seemingly random questions...

Marketer to Attorney Ratio is 1:27

Posted on February 08, 2008
Some new legal marketing stats are in. Larry Bodine posted recent survey results reflecting that on average, AMLAW 100 law firms have one marketer for every 27 attorneys. Don't worry too much about the reported average tenure stats. These are consistent with highly paid marketing exec tenures across all sectors (see my prior post here)...

Carnival of Trust - Feb 08

Posted on February 05, 2008
There's something pretty cool about hosting this carnival on Mardi Gras...the concluding day of perhaps the most well-known carnival of all! And it is remarkable that Mardi Gras goes on despite the destruction unleashed from Hurricane Katrina...

Contribute to a Study? (just takes a minute) - Part 1

Posted on January 31, 2008
My friend Suzanne Lowe of Expertise Marketing is gathering data for her upcoming book, "The Integration Imperative" and is asking professional service firms to contribute to four VERY brief (3 questions) surveys. The first is live now (closes next week) and the others will follow (I'll post them, too) over the next couple months...

Make Every Date a First Date

Posted on January 28, 2008
Did you see Seth Godin's recent post, The Last Interaction? Great stuff!The last interaction Marketers (and high school kids) focus a lot on the first date. After all, you never get a second chance to make a first impression. I recently had some waterproofing done in the basement...

Cool New CPA Blog

Posted on January 25, 2008
A cool new CPA firm blog by my friend, Mark Bailey, and his team out in Reno. It's called "Innovative Practice Management." Mark is a recovering hourly biller. He converted to value pricing and I think he's been a little blown away by the depth of the changes that converting has invoked...

A Year's Worth of Marketing

Posted on January 15, 2008
Gainer Donnelly & Desroches is a CPA firm in Houston that is decidedly different from other firms. While Sam Gainer and his wife, Norma, travel the world, Sam captures dynamic people and scenes through his camera lens. For years, Sam's photos have graced the office walls and he's shared his art with clients...

Anniversary Impression on the Web

Posted on January 14, 2008
How cool is this? (worth the wait for it to load) HEMA, a Dutch department store How'd they do that??

5 Interview Tips from the Master

Posted on January 03, 2008
I think a lot of my friend and fellow-fellow (at VeraSage) Christopher Marston. I've talked to Chris many times, emailed with him more, and read his blog since its inception (he's not quite that much of a smart-ass in real-life, by the way). He's brilliant and worth listening to...

CFO Turbulence: More SOX Fallout

Posted on January 02, 2008
Saw this post yesterday at Guerilla Marketing for Consultants and it caught my eye. I'd mentioned The Changing Roles of CFOs back in March of 2006, but when I saw this story again, I couldn't help but think of the startling parallel with defections in public accounting firms, as well...

A New Value Based Law Firm (alt: What Pat Lamb is Up To)

Posted on January 01, 2008
Legal blogger and friend Patrick Lamb has been noticably absent from his blog lately (he promises to return when he remembers how to login write). His absence isn't surprising when you learn what he's been up. Effective today, Patrick launches Valorem Law Group (valorem being latin for value) in downtown Chicago...

E-Marketing - Do You? Don't You?

Posted on December 29, 2007
A discussion began over at David Maister's blog when a marketing consultant down-under, David Koopmans, asked: "If you were advising a professional firm about web marketing, what would you stress?" after pointing out that "among some types of professional firm (sic) there is often resistance to the concept of marketing in general, and the digital space in particular...

Merry Christmas from Golden Marketing

Posted on December 21, 2007
This time of year inspires reflection and appreciation of things most meaningful to us. For me, this blog (which means those who read it) is a very meaningful thing. In two and a half years of "braindumping" here, I am continually amazed at the depth and breadth of friendships, learning, experiences, and opportunities that come from this unusual and still emerging form of e-communication...

Goals, Objectives & Resources

Posted on December 21, 2007
My friend and fellow Fellow of VeraSage, Ed Kless, has a really good reminder post about the differences between goals and objectives, two commonly confused terms. Commenter Ric Wilmot adds a great .02 cents and expands the subject into consideration of resources...

Why RSS Beats E-Newsletters Hands Down

Posted on December 06, 2007
E-Newsletters are notorious for WYSINWYG: What You See is NOT What You Get. Overcoming format foibles in the delivery of an HTML newsletter that I was testing for launch, is what first got me looking into blogs back in 2005. When I found out how easy, painless, and beneficial RSS was over e-mail, using blog technology, with a Feedblitz email delivery option for those not RSS savvy, was a no-brainer...

Gear Up for the Next Interview Season

Posted on November 29, 2007
An interesting post at HR World talks about "30 Interview Questions You Can't Ask and 30 Sneaky, Legal Alternatives to Get the Same Info" What I don't like about the post is the title. It presents the article in a light that the content doesn't follow, which brings us to what I do like about the post...

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