Legal Marketing & PR

Great Info on Viral Marketing

By Michelle Golden

David Meerman Scott has again produced excellent and timely material on marketing in the digital age.

Again, he offers a free e-book. This one is The New Rules of Viral Marketing: How word-of-mouse spreads your ideas for free. His first was on New Rules of Marketing and PR.

Both are excellent. And his subequent 'real' book on the New Rules of Marketing and PR is THE absolute must-read book on e-marketing.

He only distributed his latest e-book via his blog and three weeks later, he writes:

It's been twenty days since I released my new ebook The New Rules of Viral Marketing: How word-of-mouse spreads your ideas for free.

I'm amazed at the stats. In just 20 days:

• 42,810 downloads (based on my Web analytics)
• Close to 100 blog posts about the ebook (depends on which blog search engine is used)
• Well over 1,000 hits on the exact phrase "new rules of viral marketing" (on the day I put out the ebook there were zero hits on the phrase.)

How did I achieve these results?

I didn't do a thing. I didn't beg the media to write about it. I didn't pay for expensive advertising to promote it. I didn't interrupt people by sending it out via email.

All I did was post it on my blog. That's it. You did the rest. Thank you for downloading the ebook and for talking about it.

(Well, I guess I can safely say that my viral marketing ebook has gone viral.)

I'll be on a live teleseminar Tuesday February 26th, 2008 at 5:00 PM EST to discuss viral marketing in depth. For about 70 minutes, I'll answer questions that you submit to me and discuss the issues people face with going viral. It's free to participate. I hope you can make it.

I've got the teleseminar date on my calendar. Can't wait!

Full post as published by Golden Practices on February 11, 2008 (boomark / email).