Legal Marketing & PR

Using Keywords More Naturally in Web Copy

By Michelle Golden

People who write content for web are usually trying to strike a balance between helpful, meaningful information, and use of terms that will be attracting "the right" people from search engines.

As such, copy-writing can get tricky and the resulting text can be pretty scary, actually.

I enjoyed this brief article "Stop the Slaughter of Innocent Copy" over at Wordtracker.com that warns against overusing key terms.

Author Karon Thackston also offers a couple great examples of weaving in what you "aren't" or what you don't do in order to pull in some searchers while highlighting your alternative approaches.

Full post as published by Golden Practices on February 17, 2008 (boomark / email).