Legal Marketing & PR

Some new legal marketing stats are in. Larry Bodine posted recent survey results reflecting that on average, AMLAW 100 law firms have one marketer for every 27 attorneys.

Don't worry too much about the reported average tenure stats. These are consistent with highly paid marketing exec tenures across all sectors (see my prior post here). Law is no different. Marketers are an itchy bunch to begin with, but together with stakes being high and participation/cooperation (and budgets!) of the firms being a bit lower than other sectors, well, maybe it's surprising marketers stay as long as they do.

I'm not sure of an ratio of marketers to accountants in either the Top 100 accounting firms or all firms in general but I'll dig around to see what I can turn up.