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Legal Marketing & PR

Larry Bodine's LawMarketing Blog

News, opinions and insights into professional services marketing.
By Larry Bodine, Esq.

Post Frequency: 9.6/day

Last Entry: April 04, 2015 at 13:38:19

Chopping Through Your Email Inbox

Posted on June 21, 2010
Who isn't sick to death about the overload of email? The helpful folks at the ABA's Law Practice Today offer some tips: Two Folders Everyone Should Have: Outlook tools such as Rules and Alerts and add-ons may help you manage your inbox, but they need to be coupled with the right folders in order to be truly effective...

Is Cross-Selling an Issue at Your Firm?

Posted on June 18, 2010
Today is the last day to get the $50 early-registration discount for our webinar next week, Cross-Selling - How to Get Clients to Use More of Your Services. On Thursday, June 24, 2010 at Noon (central time) my colleague Michael G. Cummings and I will show you how to overcome the reluctance of billing partners to cross sell their partners...

In-House Attorneys Now Use New Media Platforms to Find Lawyers

Posted on June 17, 2010
In-house attorneys are turning away from print sources, and now are using new media platforms to get their legal, business, and industry news and information, according to the new Corporate Counsel New Media Engagement Survey. The social networking and new media tools that in-house counsel most frequently use for professional reasons are LinkedIn, blogs, and -- surprise -- Wikipedia...

Guess Who Doesn't Tweet: Almost Everyone

Posted on June 16, 2010
The number of Americans who use Twitter at least once a month remains relatively small, at 17 million, or about 7% of the total population, according technologist Erik Sass writing in The Social Graf blog. Separate figures from Nielsen and ComScore suggest the site has been attracting an average 20-22 million unique visitors in the U...

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New Report: One-Third of Lawyers Plan to Hire in Third Quarter

Posted on June 14, 2010
Legal hiring remains a bright spot in a transitional economy, with one-third of attorneys interviewed for The Robert Half Legal Hiring Index indicating they plan to add legal jobs this quarter. Among the findings: 33 percent of lawyers interviewed plan to hire full-time staff in the next three months...

Cross-Selling - How to Get Clients to Use More of Your Services

Posted on June 14, 2010
Law firms could easily double their revenues if they effectively cross sold their clients. But overcoming the reluctance of billing partners who won't share is just one of the obstacles that stymie law firms. Register for the webinar and hear Michael Cummings and myself describe actual techniques and methods in use today...

14% of Lawyers Operate a Virtual Law Firm

Posted on June 11, 2010
When asked whether they have a virtual law office/virtual law practice (i.e., do not typically meet with clients in person, and primarily interact with clients using Internet-based software and other electronic communications software), 14% percent of lawyers surveyed responded affirmatively, according to the new 2010 ABA Legal Technology Survey Report Update...

Grow Your Practice with Public Presentations

Posted on June 10, 2010
Do you have at least mild glossophobia—the fear of public speaking? Lawyers may be less daunted by it than most people because of the nature of our profession. Yet the prospect of speaking to a group of people can raise the heart rate. A 1993 survey identified public speaking as the number-one subject of nightmares...

Statistics: Law Department Changes in 2009

Posted on June 10, 2010
These slides were just shown at the LSSO RainDance conference in Chicago, during the general counsel panel "Leverage the Relationship and Grow the Revenue."

LSSO Conference: Boosting Revenue with Client Teams

Posted on June 10, 2010
How can you tell if a client team is working? Key indicators are: A satisfied client. An increase in the number of relationships at the client. More revenue from the client. This was the considered view of a panel of in-house law firm business development experts speaking at the Legal Sales and Service Organization (LSSO) annual RainDance conference Chicago...

Decision-makers Rely More on the Internet than Print Trade Publications

Posted on June 09, 2010
The Internet is the top source of information by decision makers in seven industries -- more so than print trade publications -- according to a recent Starch Information Sources Study. The research was sponsored by The Canadian Business Press to measure the effectiveness of specialized business publications versus other information sources...

Five of the funniest web URLs

Posted on June 08, 2010
There are dozens of poorly thought out web addresses, largely from companies who naively slurred their innocent-sounding names into a single word without noticing the resulting double entendres. One example of what can go wrong when choosing web addresses is Big Al's bowling alley in Vancouver, which presumably did not notice when naming its site that "I love Big Al's" with spaces removed could equally be read as "I love bi gals"...

Small, Midsize and Boutique Law Firms Benefiting from Bad Economy

Posted on June 05, 2010
Here's a twist: the recession has clobbered big firms, but it's actually helped drive Fortune 500 clients to small, midsize and boutique law firms, according to a new study by Robert Half Legal, a recruiter of lawyers for law firms and corporate legal departments...

More Law Firms Hiring Laterals to Build their Client�le

Posted on June 04, 2010
Lateral hiring in the legal profession increased 28 percent from April to May — the highest percentage growth since the turn of the calendar year, according to Law360. In May, a total of 202 partners, shareholders, of counsel, special counsel and managing partners moved to new firms, as compared to the 158 lateral moves in April...

Moir� Marketing Partners Goes "Mobi"

Posted on June 04, 2010
A recent study by Nielson indicates that 30% of smart phone owners are actively using the internet via their phones. This number will surely grow as sales of smart phones exceed sales of computers. It is more crucial than ever that law firms respond proactively...

New Book about Disastrous Celebrity Estate Cases

Posted on June 02, 2010
What do Michael Jackson's mistakes, Marlon Brando's mess-ups, Frank Sinatra's faux pas, Jerry Garcia's gaffes and Leona Helmsley's lapses in their estate planning have to do with yours? 'Everything,' explain husband-and-wife legacy attorneys Danielle and Andrew Mayoras, co-authors of the entertaining and enlightening new book, Trial & Heirs: Famous Fortune Fights (Wise Circle Books, $19...

Lawyer Earns $525,000 per Year Defending Foreclosure Cases

Posted on June 02, 2010
Florida lawyer Mark P. Stopa says he now has 350 clients in foreclosure, each of whom pays $1,500 a year for a maximum of six hours of attorney time. 'I just do as much as needs to be done to force the bank to prove its case,' he said. His solo practice generates $525,000 per year...

In-House Attorneys Now Use New Media Platforms to Find Lawyers

Posted on May 31, 2010
In-house attorneys are turning away from print sources, and now are using new media platforms to deepen their professional networks, and to obtain their legal, business, and industry news and information, according to the new Corporate Counsel New Media Engagement Survey...

Join Me at LSSO's RainDance Confernce in Chicago

Posted on May 26, 2010
There's one event every year that I never miss, and it's the Legal Sales and Service Organization's RainDance conference. I'll be there on June 9 and 10 at the Mid-America Club in Chicago and hope to see you there. Many studies of the legal profession show that the emphasis has moved away from law firm marketing and to where it should be: business development...

Top Five Marketing Tips for Legal Professionals

Posted on May 25, 2010
Larry Bodine's Top Five Marketing Tips for Legal Professionals • Pick two days every week when you are going to get out of the office and have a face-to-face meeting with a client, referral source or potential client...

Bingham Runs an ad in Yes, The New Yorker

Posted on May 23, 2010
There among the articles discussing the newest plays on Broadway and the deep thoughts of intellectuals in a recent New Yorker magazine was, yes, a full-page ad from Bingham. It depicted a flock of flying manta rays, crocodiles, an elephant, ostriches and geese winging their way across an empty sky...

The New Addiction: Social Media

Posted on May 21, 2010
From the Retrevo blog: Many people appear to be obsessed with checking in with their social media circles throughout the day and even the night. Among social media users, it appears almost half are so involved with FaceBook and Twitter that they check in the first thing in the morning, with 16% of social media users saying this is how they get their morning "news...

Droid on sale for FREE

Posted on May 20, 2010
Dang! I paid $100 for my Droid 3 months ago. Now you can get one free through Dell. I must say, it's an excellent phone, web browser, camera and texting device. Plus there's scads of apps and it runs on the Verizon network -- which is waaaaay better than AT&T (which iPhones unhappily must run on)...

Droid on sale for $20

Posted on May 20, 2010
Dang! I paid $100 for my Droid 3 months ago. Now you can get one for $20 through Dell. Apparently Verizon is clearing out their inventory to start selling the new Droid Incredible. I must say, the Droid is an excellent phone, web browser, camera and texting device...

What's taken me offline

Posted on May 19, 2010
I haven't updated this blog this week because I've been crazy busy. I've in a pressure cooker, which is something that many lawyers and marketers understand. It reminds me of college when I had 5 exams in one week. I have worked from 8 AM to 9 PM seven days in a row (I even worked till 1 AM twice)...

Meet The Millennials - and Market by Generation

Posted on May 14, 2010
The Pew Research Center has profiled America's newest generation, the 50 million Millennials who are American teens and twenty-somethings making the passage into adulthood. A a group they are confident, self-expressive, liberal, upbeat and open to change...

How To Measure Your Small Law Firm's Marketing Results

Posted on May 13, 2010
Excerpted from Lawyers Weekly, in an article by Nora Tooher: Lawyers often hear how important marketing is to their success. But they often don't spend enough time evaluating the outcomes of their marketing efforts. To save time and money on fruitless efforts, several experts recommend spending an hour or two each month tracking marketing results...

How To Measure Your Law Firm's Marketing Results

Top 10 Family-Friendly Law Firms

Posted on May 12, 2010
What a great marketing distinction to have: your firm is family-friendly. This means that your law is not a golden sweatshop where attorneys are pressured to bill hours and generate big invoices for clients. It also demonstrates that the firm is not run by sharks, but is instead managed by humane lawyers who respect that people have real lives outside the office...

Last Chance to Register: What Do I Say To A Prospective Client To Win their Business?

Posted on May 11, 2010
In this web seminar, learn how to engage, qualify and convert business like a rainmaker. Web Seminar: this Thursday, May 13th Registration $300. Gather with others in your office...any number can attend in the room where you connect to the site and the call — at the same low price...

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