Legal Marketing & PR

Join Me at LSSO's RainDance Confernce in Chicago

By Larry Bodine

There's one event every year that I never miss, and it's the Legal Sales and Service Organization's RainDance conference.  I'll be there on June 9 and 10 at the Mid-America Club in Chicago and hope to see you there.

Many studies of the legal profession show that the emphasis has moved away from law firm marketing and to where it should be: business development.  

Marketing is "nice to have," and includes competitive intelligence, CRM, branding, newsletters and e-newsletters, advertising, public relations, brochures, directories and sponsorships.  But today, what law firms "have to have" is sales: lawyers and professionals who can open new matters, bring in new files and attract new business.

That's what I like about LSSO's annual meeting -- it's a gathering of the smartest people who know about sales and making money for their firms. The speaker lineup of speakers is really impressive:

The keynote speaker is Mike Bremer, CMC, CPA, Six Sigma Black Belt, Lean Bronze, author and President of the Cumberland Group in Chicago, CMC, CPA, Six Sigma Black Belt, Lean Bronze, author and President of the Cumberland Group in Chicago. He's also an Adjunct Senior Engagement Manager for Motorola University, and lecturer for the University of Chicago and Loyola University.

Topics include:

• Legal Lean Sigma™ Leadership Orientation to Process Improvement
• Strategic Account Management
• Process Improvement for Profit Improvement
• Profitability Metrics and Analytical Methods
• Selling Skills Workshop
• An in-house counsel panel that will talk candidly about RFPs and other effective ways to sell
• A Panel of Sales and Marketing Partners
• In-house and outside counsel experts discuss pricing strategies
• Conducting Client Interviews

There are Two easy ways to register:

1. Call 1-800-308-1700
2. Online with West Legal Ed.

Let me know if you're going too and let's make plans to get together.

Full post as published by Larry Bodine's LawMarketing Blog on May 26, 2010 (boomark / email).