Legal Marketing & PR

25 Great Examples of Guerrilla Marketing

Posted on August 13, 2010
From the E.Junkie.Info blog: Guerrilla Marketing is the most innovative form of marketing a business, it requires imagination, humor, wit and is executed in the most unconventional way, in the oddest of places. Creativity is the essence of guerrilla marketing...

Four Steps to Building Great Client Relationships

Posted on August 11, 2010
Many attorneys believe their next client relationship will be 'the luck of the draw,' so to speak. To some extent that's true. But it's absolutely possible to build a practice that is virtually free of problem clients and has strong cash flow – if you're willing to refine or redesign your client intake and communications processes, according to Dustin Cole of Longwood, FL, who teach lawyers business skills...

The State of Employment in the Law Plus Tips for Job-Seekers

Posted on August 08, 2010
In the harshest job market I've seen in my lifetime, career consultant Kate Neville says there are jobs to be found in employment law, healthcare, technology transactions and corporate compliance. In an article on the LawMarketing Portal she also offers key tips for attorneys to getting a job in the private sector, federal government, and outside of law practice...

"If you are really fast and really pleasant, you don't really have to be all that smart"

Posted on August 05, 2010
I love this line from Richard Russeth's blog The Last Generalist. As the General Counsel for Leprino Foods in Denver, CO, he offers 7 mistakes to avoid with your in-house client: 1) Email Signature Line I cannot tell you how many times I think to myself: 'I should give Bill a call...

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Clients Can Find 250+ Firms with Advisors2Go iPhone App

Posted on August 04, 2010
Clients can now find locations, street maps and profiles of 250+ law and accounting firms in 105 countries using a new free business iPhone app called Advisors2Go. "Unlike many other iPhone apps, the majority of Advisors2Go's functionality works without a web connection and it takes advantage of the iPhone's intuitive interface, built-in GPS and Google Maps, and integration with email, web, contacts and phone," said Giles Brake, Marketing & Business Development Manager, MSI Global Alliance...

Hot Areas of Law Practice Revealed in New Survey of In-House Lawyers

Posted on August 03, 2010
According to a new survey by Inside Counsel magazine, the following practice areas increased in volume the most—or experienced little or no change -- during 2009: Growing 1. Corporate Governance 2. Labor and Employment 'A lot of things from the new administration are just hitting now...

A Dozen Social Media Strategies for Lawyers

Posted on July 30, 2010
Listen to internet radio with MyLegal.com on Blog Talk Radio You can learn how to get new clients and generate new files in a new podcast "Social Media Strategies for Lawyers," a MyLegal.com interview with yours truly.  Visit http://bit...

GCs Describe What They Like About Their Lawyers

Posted on July 28, 2010
There are a lot of points that corporate general counsel like about their law firms, and they are all pathways to getting more business for their lawyers. They all turn on what retailers call 'good customer service.' These behaviors include offering alternative fees, having an effective website, going the extra mile, offering better rates and knowing the client's business...

Word-of-mouth Marketing Will Recruit New Clients

Posted on July 26, 2010
Clients referred by word-of-mouth recommendations will produce more profit, stay longer with the firm, and have a longer customer lifetime, according to a new study "Referral Programs and Customer Value" by marketing professor Christophe Van den Bulte of the Wharton School...

Peek Inside the In-House Counsel Suite

Posted on July 23, 2010
A smart way to generate more business for your law firm is to know what's going on with your corporate 'customers.' Here's a peek at what's happening in corporate in-house counsel suites so that you can maximize your business development efforts. The survey 'Law Department Metrics Benchmarking Survey' was conducted by ALM Legal Intelligence (see http://bit...

Sales Tips and Techniques for Corporate Lawyers

Posted on July 20, 2010
Mark your calendar for the webinar Sales Tips and Techniques for Corporate Lawyers PRESENTED BY: Apollo Business Development  SPEAKER(S): Larry Bodine, Esq., and Michael G. Cummings  DATE: July 29, 2010; 1PM - 2:15 PM Eastern LOCATION: on the web, on your computer MORE INFO: CONTACT: Laura Kresich, Program Director; (Tel) (773) 966-9273 or Lkresich@lawmarketing...

LinkedIn Now Offers a JD Supra App

Posted on July 17, 2010
JD Supra is an online marketing site that lets lawyers upload articles, forms and court opinions for free and then distributes them over new media platforms like Google News, Twitter, RSS feeds, Facebook, syndication partnerships, and a JD Supra widget for maximum exposure...

In-house Paranoia Runs Deep about Online Social Networking

Posted on July 15, 2010
Not to call in-house lawyers and the people behind Inside Counsel a bunch of introverted party-poopers, but the magazine just published a paranoid report entitled, "Tweet This: How Social Media Could Land Companies in Hot Water." It recounts the fearful comments of Craig Carpenter, who is billed as the Recommind "General Counsel," but who is titled the "Vice President of Marketing" on the company website...

NEW iPhone App for LawMarketing

Posted on July 14, 2010
The LawMarketing Portal iPhone app has just gotten better. You can download it at http://itunes.apple.com/us/app/lawmarketing-portal/id375755906?mt=8. The App first went online in June 2009 and brought readers a steady stream of articles about sales in the legal profession...

Advanced LinkedIn for Lawyers - July 14 CCM Webinar

Posted on July 13, 2010
Join me and the vivacious Viveka von Rosen on July 14 for our webinar presentation "Advanced LinkedIn for Lawyers: Powerful Applications and Features for Business Development." Do you have a LinkedIn profile but it's not doing anything for you? Check it out...

13 Internet Slangs with Unexpected Alternate Meanings

Posted on July 11, 2010
Thanks to Mashable for these ineffable internet homonyms. You may have thought you were using a three-letter acronym to say something simple, but it turns out to have a secondary meaning that you didn't intend.  You wrote But it also means LOL: laughing out loud Little old lady, shorthand used by doctors...

Trends Affecting In-house Lawyers to Help You Get More Business

Posted on July 09, 2010
A smart way to generate more business for your law firm is to know what's going on with your corporate 'customers.' Here's a peek at what's happening in corporate in-house counsel suites so that you can maximize your business development efforts. For starters, realize that your law firm is probably much larger than the in-house legal staff...

5 Tips to Getting More Referrals

Posted on July 08, 2010
We already knew that referrals are crucial to a law firm's business development success. Now comes a survey that specified exactly how important referrals are: referred work typically accounts for 26% of a US law firm's income. The researchers in 'Lawyer to Lawyer Referrals: A Global Perspective' just published (July 2010) by LexisNexis Martindale-Hubbell, expected that the value of referral work would typically account for only 5-10% of a firm's income...

Last Chance to Sign Up: How to Become an Associate Rainmaker

Posted on July 07, 2010
Learn how a young woman associate — recognized as a Rainmaker of the Year by Originate! magazine and the Legal Sales & Service Organization — succeeded in business development and how to make the lessons she learned work for you this year...

Significant Change To U.S. News/Best Lawyers Law Firm Rankings

Posted on July 06, 2010
US News & World Report has announced that the publication will drop their controversial effort to rank law firms and will instead adopt an alphabetical listing in a "tiered" rating system instead. The "best law firms rankings will be published alphabetically within tiers rather than as a numerical ranking...

Happy Independence Day!

Posted on July 02, 2010

Legal career consultant Kate Neville

Posted on July 01, 2010
Legal career consultant Kate Neville says 20 percent to 25 percent of her clients affirmatively want to leave law practice, and many are willing to consider leaving. I can tell you why: it's because they let their clients choose them, as opposed to identifying an ideal client and pursuing the client...

Why Business Development Makes for a Happy Law Practice

Posted on July 01, 2010
Legal career consultant Kate Neville says 20 percent to 25 percent of her clients affirmatively want to leave law practice, and many are willing to consider leaving. I can tell you why: it's because they let their clients choose them, as opposed to identifying an ideal client and pursuing the client...

LinkedIn now has 70 million members

Posted on June 29, 2010
Professional social network LinkedIn now has 70 million members, according to the company's home page. The company hit 60 million users in February, and has been growing fast, especially in international markets. LinkedIn's network's CEO, Jeff Weiner, stated in a blog post last fall that half of LinkedIn's membership is international...

Goulston & Storrs Launches iPhone App

Posted on June 29, 2010
Goulston & Storrs, a 185-lawyer firm headquartered in Boston, launched of its premiere iPhone App.  The G&S App offers a convenient way for clients to gather customized information on the most current business topics, directly from an iPhone...

Smartphone Ownership up 38%, Law Firm Websites Must Adapt

Posted on June 28, 2010
Nearly a quarter of households (up 38% year-over-year) have smartphones (mobile phones with advanced operating systems), making it easier for consumers to 'place shift' and view the Internet wherever they are, according to the new Three Screen Report for the first quarter of 2010 published by The Nielsen Company...

Get Calls from Clients via the Web with Chat For Lawyers

Posted on June 24, 2010
I just discovered a impressive new service called Chat For Lawyers that allows visitors to the your website to click an icon that generates a call directly to you. I just started using it myself -- visit www.LarryBodine.com and click on the "Click to Call Me" graphic at the top right corner of the web page...

Creative Disruption: How to Get that Great Next Job

Posted on June 23, 2010
I just came from an in-person meeting of a local LinkedIn group I belong to. The speaker was author Gordon Miller of Dovetail Solutions in Denver.  He said if you send in a resume to get a job, your chances of getting hired are in the single digits...

Last Chance to Register for Cross Selling Webinar

Posted on June 23, 2010
Today is the last chance to register for webinar on Thursday June 24: Cross-Selling - How to Get Clients to Use More of Your Services. Just added: Anthony Green, CEO of Concep Global digital marketing, will describe how to use email and web tracking to identify cross-selling targets...

51 Practical Ways for Law Firms to Add Value

Posted on June 22, 2010
"Adding value" is a difficult concept for literal-minded lawyers to wrap their minds around. What is known is that law firms that do add value to a client relationship will get hired over and over again.  At the recent LSSO (Legal Sales and Service Organization) meeting in Chicago, the "51 Practical Ways for Law Firms to Add Value" came up for discussion The list of 51 tactics to add value was developed by the Law Firm Value Committee, composed of representatives from eight major law firms...

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