Legal Marketing & PR

Last Chance to Sign Up: How to Become an Associate Rainmaker

By Larry Bodine

Learn how a young woman associate — recognized as a Rainmaker of the Year by Originate! magazine and the Legal Sales & Service Organization — succeeded in business development and how to make the lessons she learned work for you this year.

Join our guest Elizabeth L. Gunn, Esq. for this inspiring and informative seminar. She is at DurretteBradshaw PLC, an 18 lawyer boutique firm based in Richmond, Virginia. She regularly practices in the firm's bankruptcy practice group, representing creditors, debtors-in-possession and trustees in matters before the courts.

Despite that Ms. Gunn started off with two big disadvantages -- her youth and her gender --  she has demonstrated that commitment and laser-like attention in three areas — client service, key associations and peer networking — can overcome apparent obstacles and drive a business development machine.

How well did it work? In a two day span, she brought to her firm 15 new clients! For more about the speaker, click here.

In this session, we will profile this exceptional Rainmaker, and hear her story in her own words. We will also review the lessons to be learned from her achievements, and specify how you and your fellow Associates can achieve similar successes in 2010:

• How does this top-performing associate contribute to the marketing success of her firm?
• How can client service be your stepping stone to new business?
• How do you find the time to do marketing and garner the firm support you need to make marketing programs work?
• What are the keys to building a reputation and a network among clients and referral sources?
• What specific marketing activities worked for her and how can you emulate them at your firm?
• How did she open up opportunities and learn the ways to market and sell in the early stages of her legal career?
• How can you turn personal relationships into business opportunities?

Ms. Gunn is joined by marketing experts Larry Bodine, Esq. and Barry Schneider of Apollo Business Development who have helped associates at dozens of firms start their business building the right way and bring in millions in revenue. For more about them, see below.

For just $300, you and your firm can learn what associates are doing and how you can bring in business and build a long-lasting legal career. Gather with others in your office...any number can attend in the room where you connect to the site and the call — at the same low price. One connection per registration. Questions? Call 630-572-4798.

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Who should attend:

• Junior and Senior Associates who want to see what they can do to start bringing in business and ensure a productive career
• Young partners eager to advance their business building skills
• Marketing personnel who want methods to support their associate marketing
• Firm leaders seeking to maintain and grow the firm by building a solid base of entrepreneurial young lawyers

Gain the insights and practical lessons that others have mastered. Take the next step forward to becoming a rainmaker with...with this Best Practices Seminar for Associates. For details, or to register, see below.

The session is direct and to-the-point, giving attendees an abundance of proven, practical ideas and suggestions for making career breakthroughs this year
- through superior business development.

Full post as published by Larry Bodine's LawMarketing Blog on July 07, 2010 (boomark / email).