Legal Marketing & PR

Sales Tips and Techniques for Corporate Lawyers

By Larry Bodine

Mark your calendar for the webinar Sales Tips and Techniques for Corporate Lawyers

PRESENTED BY: Apollo Business Development 
SPEAKER(S): Larry Bodine, Esq., and Michael G. Cummings 
DATE: July 29, 2010; 1PM - 2:15 PM Eastern
LOCATION: on the web, on your computer
MORE INFO: CONTACT: Laura Kresich, Program Director; (Tel) (773) 966-9273 or Lkresich@lawmarketing.com
WEBSITE with more details: http://www.pbdi.org/pages/events.asp?Action=View&EventID=246

NEW! With the economy in low gear and clients shopping around for low-rate competing law firms, many corporate lawyers are scrambling to keep the business they have. Business Development experts Michael G. Cummings and I will offer recession-busting proven techniques for corporate lawyers to keep the files they have now and also attract new clients.

Click here to sign up for this event
 

Register now for our Best Practices Web Seminar, Thursday, July 29, 2010; 1 PM - 2:30 PM Eastern time. Fee: $300 per computer connection. Gather with others in your office...any number can attend in the room where you connect to the site and the call — at the same low price.

Right now the hot areas of law practice are litigation, bankruptcy and labor and employment law. Many corporate lawyers find themselves in the same boat as low-margin, low-growth practices such a real estate, tax and environmental law.

At the same time, 60% of corporations are ready to replace their current outside law firm. It's a tough scramble for corporate lawyers just to stay even with high-efficiency, low-cost competitors working to woo away their clients.

It doesn't have to be this way. By using the business development tips and techniques offered by experts Michael G. Cummings and me, corporate lawyers can maintain a thriving clientele and grow their practices with new clients. Join us on this webinar and learn the winning ways of corporate lawyers who have enough work to keep an entire law firm running.

You'll hear the case histories of successful corporate rainmakers such as Mary Ann Dunham, Chair of the Mergers & Acquisitions practice at Buchanan Ingersoll & Rooney and Timothy R. Damschroder of Detroit-based Bodman LLP, a highly-ranked corporate lawyer by Chambers USA.

Topics to be covered:

• Things to STOP doing.
• Using what rainmakers know.
• Why to "soft sell" works and how to do it.
• Creating a "zippering effect" with clients.
• Six ideas for getting more business from current clients.
• Questions to ask clients that turn into new work.
• Don't take Business Development Cyanide.
• Getting referrals from professionals.
• How to close potential clients.
• And more!

Register now! Take your next step forward to building a practice with...Our Best Practices Web Seminar, Thursday, July 29, 2010; 1 PM - 2:30 PM Eastern time. Fee: $300 per computer connection. Gather with others in your office...any number can attend in the room where you connect to the site and the call — at the same low price.

Full post as published by Larry Bodine's LawMarketing Blog on July 20, 2010 (boomark / email).