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Legal Marketing & PR

Legal Marketing Blog Legal Marketing Blog


By Tom Kane

Post Frequency: 3.6/day

Last Entry: March 29, 2011 at 13:55:00

Recent Entries: 311

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Denney: "What's Hot and What's Not in the Legal Profession"

Posted on December 04, 2007
With 2008 less than 30 days away, it isn’t too early (in fact, it’s later than you think) to focus on your law practice, and the business development strategies you want to bring into play in the coming year.Questions to ask yourself: Am I in the right practice area for me? Am I in a “hot” or “cold” area of the law? What should I do to ensure I am right on both fronts – at least with my legal marketing focus for 2008?Here’s something that may help you...


The "Success Kit" for Business Development is Now Available

Posted on November 29, 2007
I really believe that the LegalBizDev Success Kit developed by Jim Hassett, Ph.D. is one of the best business development tools that I have seen in more than two decades in the legal marketing business. Having had the opportunity as part of the LegalBizDev Network, to review an advanced copy of the Kit as Jim developed it, I can highly endorse it as one of the best tools out there...


Holiday Gift Ideas - 2007

Posted on November 27, 2007
Thanks  to Trey Ryder for asking his e-newsletter subscribers again this year for suggestions on holiday gifts. If you are interested in reading Trey’s 28-page compilation of the e-mail responses he received, click here. Last year I condensed those suggestions, and you can read my “Holiday Gift Ideas” post of last December for ideas for your gift giving...


Build On Your Relationships During The Holidays

Posted on November 20, 2007
With the holidays fast approaching, don’t miss out on the opportunity to building on your client relationships. Bob Weiss has an article entitled “Keep Your Top Clients in 2008” that appears in this month’s Law Practice Today...


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One Corporate Counsel is VERY Unhappy Over Associate Salary Increases

Posted on November 15, 2007
One prominent in-house corporate counsel, Thomas Sager, chief litigation counsel at E.I. du Pont deNemours and Co., has let it be known he is NOT happy with what has been occurring with associate salary increases. And he doesn’t even mention the recently announced  “double bonuses” to be paid by year end (see my post of Tuesday last)...


Has BigLaw Gone Completely Nuts?!!

Posted on November 13, 2007
With the latest round of dollars being thrown at associates, there just may be some in-house counsel in major corporations who will think that large law firms have crossed the line – certainly for some corporate work that doesn’t require the “top” law firms to begin with...


To Blog or Not To Blog! That is the Answer

Posted on December 31, 1969
Darren Rowse has a great article over at ProBlogger where he raises the question “Should I Change My Website Into a Blog?” He mentions six reasons to do so, while including five reasons you may not want to. Darren’s reasons include:Reasons to do a blog: “Blogs give Individuals, Companies and Brands ‘Voice’; “Blogs are Conversational; “Blogs build Trust; “Blogs build Profile; “Blogs are Immediate (meaning that you don’t have wait for your writings to be published); and “Blogs are a doorway to Search Engines and Social Media...


Want to be an Authority? Write and Speak More!

Posted on December 31, 1969
Writing and speaking as business development techniques have long been two of my favorites. They are No. 7 and No. 6 on my list of Top 10 Marketing Tips. The obvious purpose is to establish the lawyer’s position as an authority on a subject and encourage clients to retain her or him as a result...


More Reasons to Crank Up That Marketing

Posted on December 31, 1969
The American Bar Association recently asked lawyers to predict the future. Over 14,300 lawyers responded, and yesterday the ABA issued an early summary of the survey results to those who had participated. Some results: 19% of lawyers expect to lose their jobs, 78% anticipate that "everyone" will be affected in some way by the recession, 59% agreed that the profession will be "rocky for awhile," and The majority held that the legal business won't improve until 2010...


NJ Supreme Court Restores Advertising Sanity - Sorta

Posted on December 31, 1969
Since it may have implications on the ethics rules relating to marketing in many other states, and having covered Opinion 39 of the NJ Committee on Attorney Advertising here in several posts, I'm happy to report that the New Jersey Supreme Court struck down the ban on attorneys advertising their selection and listing in “Super Lawyers” or “Best Lawyers in America” last Thursday...


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