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Legal Marketing & PR
: Legal Marketing BlogWant to be an Authority? Write and Speak More!
By Tom Kane
Writing and speaking as business development techniques have long been two of my favorites. They are No. 7 and No. 6 on my list of Top 10 Marketing Tips. The obvious purpose is to establish the lawyer’s position as an authority on a subject and encourage clients to retain her or him as a result.
My friend Trey Ryder has an article “How To Build Your Image As An Authority” in his recent newsletter; and writing and speaking play an important role in building that authority image:
- Write articles for publication,
- Appear as a guest on a radio talk show,
- Offer opinions and advice on the TV news,
- Present seminars to other lawyers,
- Present seminars for your prospects,
- Write and publish a newsletter,
- Write a book, and
- Host a web site (or blog).
Trey also offers five additional suggestions dealing with the trappings of authority for consideration from titles, and office status to the car you drive. Take a look.
Full post as published by Legal Marketing Blog on December 31, 1969 (boomark / email).
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