Legal Marketing & PR

Video on the Web

By Michael

Several lawyers have asked me about the podcasting post I made recently. They are curious about how to use audio and video on the web to attract clients. Many of the questions related to how I am making my own videos to market my law practice.

I recently made a few purchases to assemble my own “video studio” in my office. I thought I would share with you what you need to easily create your own videos to use to market your practice. It really is easier than you think. Of course, as I get mine added to my own sites, I’ll let you know so you can see how they turn out.

In the meantime, here are the several items you must have to create videos to market your law firm:

(1) a camera (does not have to be fancy, HD or anything like that),

(2) a tripod (I recommend a “fluid head” tripod),

(3) lights (this is critical; don’t rely on the overhead lights - get a basic light kit),

(4) external microphone (the camera’s internal mic is not sufficient),

(5) editing software for your computer (for the Mac iMovie will work, for the PC Windows Movie Maker does).

(6) a topic - that is your practice area - start with FAQs.

That’s it. Start shooting.

Full post as published by Law for Profit on July 09, 2008 (boomark / email).