Legal Marketing & PR

Don?t send Christmas cards this year

By Michael

If you don’t have a “keep in touch” system to proactively communicate on a regular basis with your clients, former clients and referral sources, you should have one.  But, that is the subject of another article.  Even those lawyers that don’t have such a system, will often send a Christmas or Holiday Card in December.

My advice is don’t.  Send a Thanksgiving card instead.  Why?  Well, how many Christmas cards did you receive at your home and office last year?  And, how many Thanksgiving cards?  That’s why.

You want to stand out.  You want to be different and unique.  And, it’s the perfect occassion to tell your clients and referral sources thanks for their contributions to your business.

And, lest you think I’m posting on this subject to early, note that you need to be mailing them in about five weeks!  Oh, and thanks for reading my blog.

Full post as published by Law for Profit on October 02, 2007 (boomark / email).