Legal Marketing & PR

Time Can't Stop Valorem's Law Firm Marketing

By Larry Bodine, Esq.

How do you follow up a law firm marketing brochure that features a clock shot through with bullet holes, and an inside page that says, "We killed the billable hour" ?  Valorem Group had to top its own marketing coup.

So they issued a CD entitled, "It's About Time (But We're Not)" with songs from various artists that included "time" in the title -- ranging from "The Times They Are A-Changing" to "Let the Good Times Roll."

The marketing technique was so clever, it won a special Your Honor award from the Chicago LMA chapter. The CD technique is good in so many ways -- it reiterates the firm's theme, it repeats the primary graphic (a giant clock outside their building) and it shows a sense of humor.  Here's the playlist:

Track 1: The Times They Are A-Changin' / Bob Dylan 3:11

Track 2: Time Like These (Live) / Foo Fighters 5:25

Track 3: Time Keeps On Ticking (Fly Like an Eagle) Steve Miller Band 4:47

Track 4: Time of Your Life (Good Riddance) / Green Day 2:34

Track 5: Time is a Thief / Solomon Burke 2:46

Track 6: Tick Tock / Raphael Saadiq 4:28

Track 7: Big Time (Acoustic Mix) Electrokingdom and Peter Gabriel 4:40

Track 8: Clocks / Coldplay 5:02

Track 9: Time After Time / Sarah Mclaughlin & Cyndi Lauper

Track 10: Every Time We Say Goodbye / Sarah Vaughan 2:27

Track 11: Time Will Tell/Bob Marley and the Wailers 3:30

Track 12: Let the Good Times Roll / Patrick Lamb (not our own) 2:32

The CD jacket notes that all the songs were "Legally purchased and copied. (Just ask Nathan at iTunes)

Full post as published by Larry Bodine's LawMarketing Blog on March 06, 2009 (boomark / email).