Legal Marketing & PR

Guerrilla Marketing with Gecko Magnets

Posted on August 04, 2009
In a delightful guerrilla marketing campaign, phone company Telus placed hundreds of gecko-shaped magnets over 18 high-traffic transit shelter ads in downtown Vancouver. The magnetic side of the geckos read "Bundle and save on the sure-footed network...

"Professional Services Marketing" - With Bonus Materials

Posted on August 03, 2009
The new book Professional Services Marketing, written by Mike Schultz and John Doerr, co-founders of Wellesley Hills Group and publishers of RainToday.com, offers field-tested expertise, benchmark research, industry case studies, and personal anecdotes from top service marketing professionals...

Turning Your Social Networking & Web Presence Into Billable Work

Posted on July 31, 2009
WEBINAR: Turning Your Social Networking & Web Presence Into Billable Work   PRESENTED BY: Apollo Business Development  SPEAKERS: Larry Bodine, Esq. and Michael Cummings  DATE: August 13, 2009; 1PM - 2:15 PM Eastern time LOCATION: On the Web, on your computer MORE INFO: CONTACT Michael Cummings; (Tel) 630-572-4798 or  mcummings@sageprofessional...

LMA Launches Interactive Web Site to plan 2010 Conference

Posted on July 30, 2009
The Legal Marketing Association has launched an interactive web site where members can comment and make suggestions for next year's annual conference on March 10-12 in Denver. Marketers can join a LinkedIn Group to discuss the conference.  More than 200 people have joined and discussions are already underway regarding keynote speakers and how vendors can help...

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Now Available: White Paper on Thinking Like a Rainmaker

Posted on July 29, 2009
Most attorneys misunderstand how to network, when to join an association and how to become a rainmaker. They think rainmakers are not born. But in fact, they are trained. Furthermore, rainmakers are not just those charismatic lawyers with thousands of contacts...

Economic Indicators are Positive for Legal Profession

Posted on July 28, 2009
New research shows that 3% growth is on the way for law firms, layoffs are dwindling and the Index of Leading Indicators finds that the recession appears to be nearing an end.  An industry forecast by First Research Inc. shows that growth in the legal sector stabilizes in 2009 and turns into 3% growth in 2010...

Word Of Mouth is a Much Stronger Influencer Than Social Networking

Posted on July 27, 2009
Stephanie Molnar, CEO of WorkPlace Media, says "When it comes to influencing brand perception and purchase decisions... social networking... has a long way to go." A recent Harris poll also supported this assertion, says the report, showing that word of mouth is a much stronger influencer than social networking...

Readers of this Blog Get $200 Discount on CMO Forum

Posted on July 24, 2009
Readers of the LawMarketing Blog are entitled to a $200 discount when they register for the CMO Forum coming up on September 15-19 in Chicago at the Renaissance Chicago Hotel.  Just Use Promo Code LMN and Save $200 when you register online.     function PersonDialog(person_id) { if (person_id != "") { open("...

Study: Facebook use cuts productivity at work

Posted on July 23, 2009
Survey finds 77% of Facebookers use the social networking site while on the job Only a few months after one study found that Facebook users tend to get lower grades in college, another study has found that the social networking site might not be earning good grades in the workplace as well...

Law Firms Spend Less on Branding, More on Business Development

Posted on July 22, 2009
According to branding expert Leigh George, legal marketers are talking about spending less money on traditional brand awareness marketing and investing more time and money into business development and attorney coaching. "Once the work stopped falling into their laps, a realization set in: attorneys don't know how to market...

Webinar on Friday: Getting More Revenue from the Marketing You're Already Doing

Posted on July 21, 2009
WEBINAR PRESENTED BY: Apollo Business Development  SPEAKER(S): Darryl Cross, Vice President of Client Profitability  DATE: This Friday, July 24, 2009; 1PM - 2:15 PM Eastern LOCATION: on the Web, on your computer MORE INFO: Laura Kresich, Program Director; (Tel) (773) 966-9273 or  Lkresich@lawmarketing...

Which Industries to Target Now in Law Firm Marketing

Posted on July 19, 2009
There are 16 industries that law firms should target in the current recession -- and most of them are in health care and education. These are the industries that are hiring employees from December 2007 through June 2009, according to the US Bureau of Labor Statistics...

Major Bank Insists on E-Billing, Innovative Pricing and Diversity

Posted on July 17, 2009
In addition to pushing firms to be more flexible and competitive on fee arrangements, the Barclays Bank has rolled out an e-billing system across all 11 of its panels, and asked all of its newly-appointed panel firms to sign up to a range of diversity initiatives, according to an article in Legal Week...

Two Weeks Left to Nominate Your 2009 Rainmaker of the Year

Posted on July 16, 2009
Nominate a top rainmaker at your firm, or yourself! The editors of Originate!, the monthly business development newsletter, in association with Legal Sales and Services Organization (LSSO), announce this year's competition to identify and honor top business getters in the law...

The American Lawyer Announces 5th Annual Law Firm Chief Marketing Officers Forum

Posted on July 15, 2009
The American Lawyer today announced the agenda and speakers for its 5th Annual Law Firm Chief Marketing Officers Forum, to take place September 15-16, 2009 at the Renaissance Chicago Hotel in Chicago. Targeted to law firm chief marketing officers, marketing directors, executive directors, business development officers and partners in charge of marketing, the two-day conference will focus on the changing role of marketing and marketers as law firms respond to the challenges of the current economic recession...

Companies Want Law Firms to Help Them Increase Revenue and Cut Costs

Posted on July 14, 2009
These are turbulent times for corporate clients, which are struggling with management changes, workforce voids caused by layoffs, worries about cost-reduction initiatives and keeping pace with competitors. This creates an excellent opportunity for professional firms -- including law firms -- to capture their outsourced work by showing companies how to increase revenue growth, decrease operating expenses, and demonstrate their expertise in the client's line of business, according to a new 80-page survey report, "Consulting & Professional Services Firm Hiring by U...

Dim light on law firm recovery: A lot of law firms with too many people and not enough work

Posted on July 13, 2009
From the Boston Business Journal by Lisa van der Pool   Are law firms finally climbing out from the bottom of a deep, deep abyss? Possibly. But if so, it's going to be a long journey. Citi Private Bank's quarterly report on the Managing Partner Confidence Index notes that while the last six months have been trending down, that pattern was snapped during the second quarter of this year...

Getting More Revenue from the Marketing You're Already Doing

Posted on July 09, 2009
WEBINAR PRESENTED BY: Apollo Business Development  SPEAKER(S): Darryl Cross, Vice President of Client Profitability  DATE: July 24, 2009; 1PM - 2:15 PM Eastern LOCATION: on the Web, on your computer MORE INFO: Laura Kresich, Program Director; (Tel) (773) 966-9273 or  Lkresich@lawmarketing...

Nominate Your 2009 Rainmaker of the Year

Posted on July 09, 2009
Nominate a top rainmaker at your firm, or yourself! The editors of Originate!, the monthly business development newsletter, in association with Legal Sales and Services Organization (LSSO), announce this year's competition to identify and honor top business getters in the law...

July 2009 Issue of Originate Newsletter now Online

Posted on July 08, 2009
The July issue of Originate! - the business development newsletter - explores how you can be more resourceful in your business development, not just by using a particular marketing method or firm asset, but by looking at smart ways at hand to reach those people you want as clients or do more for those you already have...

Media Post: Forget Twitter, Go Back to Email Marketing

Posted on July 07, 2009
Ian McCollum is technical manager | eCRM Solutions with Razorfish, writes in the Email  Insider blog that Twitter is an overrated fad, and that smart marketers are returning to good old email marketing: Everywhere you turn there is Twitter -- CNN, NASA, operating rooms, corporate home pages, and even the toilet (twitter...

83% of Law Firms Fight Recession with Business Development Training

Posted on July 06, 2009
The following is excerpted from the July 2009 report "Delivering Value-Added legal Services in Challenging Times," published by Robert Half Legal, a specialized staffing service reachable at 800.870.8367 and www.roberthalflegal.com.  Altman Weil's survey of general counsel found that 75 percent of legal departments anticipate budget reductions in 2009...

Mixed Martial Arts Law Blog goes Live

Posted on July 03, 2009
One of the most inventive and novel lawyer blogs went live yesterday: David Nelmark's Mixed Martial Arts Law Blog.  No, David is not a raging ultimate cage fighter.  In fact he's a charming, mild-mannered associate at in the Des Moines, Iowa, law firm of Belin Lamson McCormick Zumbach Flynn...

Employment Law Litigation Goes Through the Roof

Posted on July 02, 2009
Claim FY 2008 % Race 33,937 35...

Online LawBiz Forum Launches

Posted on July 01, 2009
Nationally recognized law firm management expert Ed Poll, has launched www.LawBizForum.com, an online destination for lawyers, sole practitioners, partners, managing partners, of-counsel and in-house counsel. www.LawBizForum.com will promote discussions on how lawyers can deliver their services more effectively and efficiently to their clients, such as management, marketing, technology and finance, and others...

Chief Legal Officers Don't Think Law Firms Are Serious About Change

Posted on June 30, 2009
Only 5% of chief legal officers at corporations believe that law firms are serious about changing the value proposition in their legal service delivery, as opposed to simply cutting costs, a new survey by Altman Weil reveals.    'This year, in the midst of an unprecedented financial shift, we wanted to learn if the talk about a changing model of legal service delivery – in terms of pricing, staffing and law firm selection criteria – was being translated into action,' DiLuccio said...

Virtual Law Firm Collects 250 Clients with Fixed Fees

Posted on June 26, 2009
Excerpted from the National Law Journal: Attorneys Frank Natoli and Moshe Lapin launched their new law firm Natoli-Lapin LLC in 2008, building a niche in low-cost legal services for entrepreneurs, artists and others launching new business ventures...

Corporate Counsel Want to Hire Virtual Law Firms

Posted on June 25, 2009
From the Fulton County Daily Report: Here's a formula for success in a brutal economy: Figure out a way to save general counsel money on their outside legal spending. The attorneys who have done that are growing their revenue while others are not. "We are keeping costs down by using in-house attorneys as much as possible and using sole practitioners or nontraditional law firms with big firm experience," said Kristen K...

Look! A See-Through Plastic Post Card

Posted on June 24, 2009
Here's something I've never seen before: a plastic see-through post card.  I liked it as a marketing tool because it really popped out of all the other mail I get. Appropriately, it promotes a $100 discount to a marketing conference in Chicago in July...

Last Chance to Register for Webinar: Becoming an Associate Rainmaker This Year

Posted on June 23, 2009
Learn how two associates — both recognized as top business development performers — have succeeded in business development and how to make these proven methods work for you this year. Rainmaking associates Peter J. Bilfield and Wilton MacDonald II are featured speakers in this seminar...

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