Legal Marketing & PR

Guerrilla Marketing with Gecko Magnets

By Larry Bodine, Esq.

In a delightful guerrilla marketing campaign, phone company Telus placed hundreds of gecko-shaped magnets over 18 high-traffic transit shelter ads in downtown Vancouver. The magnetic side of the geckos read "Bundle and save on the sure-footed network." All the magnets were gone the next day, as expected. Targeting young families, the amphibian campaign aims to encourage consumers to purchase their Internet and phone plans with the company.

In case you're not from Canada, Telus picks a new animal every advertising season, and makes cute ads on a white background anchored with the tag line: The Future Is Friendly. The premise: if you bundle my services with Telus, you will be able to relax.

TAXI Vancouver created the campaign and Media Experts handled the media buy. 

Full post as published by Larry Bodine's LawMarketing Blog on August 04, 2009 (boomark / email).