Legal Marketing & PR

Best Times of Day for Your Online Law Firm Marketing - Part 2

By Larry Bodine

Thanks to our friends at JD Supra, we now know the best time of day to upload legal content to the online clearinghouse for attorney content. According to Adrian Lurssen, Communications Director in San Francisco:

• Legal content prime time is from 1-5 PM Eastern time. (Adrian posted the times using the Pacific time zone, but I believe it's better to target updates for the Eastern zone, where most of the people in the US live.)
  
• Readership of JD Supra's Legal Updates on LinkedIn is 1-2 PM Eastern. This is two hours earlier than Facebook and Twitter.  JD Supra syndicates its content on a variety of social media.
  
• Most visitors read uploaded legal content on JD Supra from 1-2 PM Eastern.
• Tuesday and Wednesday are the most active days on JD Supra.

"This tells us that our readers are most active during the professional workday.  Given the nature of the content (legal updates, commentary, analysis, articles, etc.), that makes perfect sense," Adrian writes.

JD Supra lets you create an online portfolio of your articles, newsletters, alerts, court filings, and presentations in minutes. Then, it helps you get noticed by prospective clients, colleagues and the media.

When do you find is the best time to tweet, update your blog or announce a status update on LinkedIn? Please comment.

Full post as published by Larry Bodine's LawMarketing Blog on March 31, 2011 (boomark / email).