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Legal Marketing & PR

Golden Practices

Ideas, tips and best practices for and from law and other professional service firms.
By Michelle Golden

Post Frequency: 2.6/day

Last Entry: March 07, 2011 at 15:38:20

Negativity and Social Media - Are You Turning People Off?

Posted on January 10, 2010
Are you a turn-off? There's a risk of this if you hang out on Facebook, Twitter, and LinkedIn?especially if you use the "status updates" features within these tools. If you are a negatively-oriented person, it...

What if You Couldn't Have a Phone on Your Desk?

Posted on December 11, 2009
If you entered the professional workforce more than, say, ten years ago, you probably can't imagine an environment in which computer access was disallowed. Or imagine, twenty years ago, if using the telephone in your...

Today I Remember a Dear Friend

Posted on November 17, 2009
Today, Nov 16, marks one year from when a remarkable man, Paul O'Byrne, closed his human eyes for the final time. My brilliant friend--a fellow senior fellow of VeraSage Institute--fought a noble battle against a...

Think Your Clients Use Your Firm's Website?

Posted on November 05, 2009
If you think your website exists primarily for clients, think again. A lot of firms think about investing in pricey features that would be in a client-only portion of the website. Did you know that...

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Disenchanted with the New Facebook?

Posted on October 26, 2009
I'm hearing it everywhere. People are pretty heated over the changes Facebook rolled out last week. Other than some technical problems I'm having with errors and actually using the site, I think there is actually...

Social Media Risk Tolerance Quiz for Firms

Posted on October 13, 2009
I'm working on some risk assessment tools for firms to use to determine the level of rigidity (or lack thereof) needed in their own social media policies--and firms' likelihood, or not, of success in using...

What is it With Disclaimers?

Posted on September 03, 2009
Some interesting albeit frustrating discussions about disclaimers lately. These relate to websites. Before I get into this, I want to state that I am not a lawyer, I do not pretend to be a lawyer,...

Two Great Honors, Two Amazing Marketers, Two Firms, One Houston Office Building

Posted on August 18, 2009
In June in Austin Texas, something really cool happened. Two extremely dynamic ladies who work for competing firms in the same city--the very same building, no less--were both honored for their exceptional contributions to the...

Managing Your Corporate Giving Strategies

Posted on August 03, 2009
Responding to a query by a fellow marketing professional about how much to give to whom, Andrew Rose, Director of Marketing and Business Development at accounting firm Naden/Lean, LLC chimed in with some excellent tips....

When You Look at These Future CPAs, the Future of Accounting Looks Bright!

Posted on July 31, 2009
Gotta hand it to McGladrey! I was just hopping around the web and came upon a post to McGladrey's Success Starts Here blog. They've posted about their 2009 Summer Intern Capstone Conference and, you know...

FAQ Pages for Accountants or Lawyers?

Posted on July 23, 2009
FAQs--the sort found on software or product sites--might not be the most effective approach for marketing a service firm, but what can we learn from them? If most firms set about to add a general...

100 Accounting Practice Blogs!

Posted on July 10, 2009
Having just updated the Accounting Blog List again (seems like every week or two) I am delighted to report that we have just crossed the 3-digit count threshold. The 100th blog has now been entered...

I'm Afraid it's a Terribly Unfortunate Problem When We're Negative

Posted on July 02, 2009
Got an unsolicited email about negativity in speech. Don't normally read my junk mail, but SO glad this item escaped my ruthless delete stroke so that I could share the gem with you: Negative Vocabulary:...

Our Fave Website Design Yet!

Posted on July 02, 2009
Today is a great day! We are super excited to launch our newest site & blog. Rowling Dold & Associates is a firm of CPA types who are primarily financial/wealth advisors. A really cool thing...

Policies for Emerging Technologies

Posted on June 25, 2009
This topic keeps coming up. People have differing comfort levels with newish technologies and therefore have very different tolerance levels for others using it. True that some people just don't "get it" when it comes...

CPA Bloggers of Note!

Posted on June 17, 2009
Boy, have things changed. A year ago in June, we had about 35 practice blogs by accountants on our Accounting Blog List. Now, there are 95. January 1 there were 65. There is some now...

A Special Memorial Day

Posted on May 26, 2009
I'd like to take a moment and thank all of those who serve and who have served in keeping our country and her people, and our fellow human beings safe, all around the world. Memorial...

The Instigator

Posted on May 19, 2009
Howard Wolosky, former editor-in-chief of Practical Accountant and WebCPA columnist, has a moving post today called "Auditors: Doing the Right Thing?" on his brand new blog (which I immediately added to my blogroll and I...

Streamline Your Writing; Improve Readership

Posted on April 15, 2009
Whatever it is you write?your blog, a tweet, an article, a book, a newsletter, web content, or even a good, old-fashioned letter, memo, or email?you want the reader to easily GET what you are saying...

It's Time

Posted on April 06, 2009
It's, well, time for a LOT of things. But it's high time for two things as I write this: 1) MUST introduce you to Debra Helwig's blog, Service Minded. Debra is the chief evangelist of...

Social Media: The Unavoidable Intersection of Your Business & Personal Life

Posted on March 12, 2009
For those among you who have managed thus far to maintain good, solid compartmentalization between your business and your personal lives, I offer a hearty ?Congratulations!? Seriously. Not an easy thing to do these days....

My Soldier's Return Made the Local News

Posted on March 01, 2009

iPods Aren't the Enemy (Neither are Texting, IMing or Other Social Media!)

Posted on February 27, 2009

Seth Godin on a Roll

Posted on February 21, 2009
3 back-to-back brilliant posts: Authenticity (snip) Authenticity, for me, is doing what you promise, not "being who you are." That's because 'being' is too amorphous and we are notoriously bad at judging that. Internal vision...

Tips for Your Next Presentation - Start Off With a Bang!

Posted on February 16, 2009
Outstanding tips from Decker Communications' blog for starting your presentation. Leverage the most important part of your gig through drama and confidence: Six Dos to Open Your Presentation

Operating and Growing in a Down Economy

Posted on February 05, 2009
I've written an article that came out today on AccountingWEB. Kinda relevant and helpful for non-accountants, too. Hope it provides some ideas and fresh perspective on healthy service and marketing behaviors in tough times. OPERATING...

Accounting Scholarship Opportunity from AccountingWEB

Posted on February 01, 2009
AccountingWEB, a news and resources website for members of the accounting profession, announced on Jan 28, the creation of a new scholarship. Three $500 scholarships will be awarded to students who are declared accounting majors...

Fodder for Convincing Social Media Skeptics

Posted on January 27, 2009
Marketers! Listen up! How to Sell Social Media to Cynics, Skeptics & Luddites - Tips, Resources & Advice If you've got an interest in rolling out some social media strategies in your firm, but don't...

Monitoring Yourself or Your Company Online

Posted on January 26, 2009
There are a lot of ways to find out if you or your business are being mentioned online which will include many print media outlets that also publish on the web such as business journals...

Twitter Accessories

Posted on January 24, 2009
Stumbled on a GREAT blog post about various tools for managing, filtering and interacting with twitter more effectively (though it is very effective in its own simplicity). Enhancing theTwitter Experience-Part 2 from the Brick and...

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