Legal Marketing & PR

There's a great blog post I saw today that happens to refer to my past piece, "'What's the ROI of Social Media?' is the Wrong Question."

Check out Tom Pick's great approach to the The Social Media ROI Debate found on his blog Webbiquity and on Social Media Today. (I really enjoy following them on Facebook!)

Tom shares his own worthy perspective and then links to several resources either in favor of or supporting measuring ROI "of social media" in general, several who say it's not necessary or even impossible (where I stand with regard to a TOOL, yet ROI for an initiative can be), and a few in the "maybe" camp.

All the links he references (have looked at several so far) appear to be great reads (and I'm very honored to be included among them).

Where do you stand on the ROI discussion?