Legal Marketing & PR

I gave a presentation yesterday (hosted by Association for Accounting Marketing, but open to all) on Blogging 101, but it wasn't about "what" a blog is or "why" to have one...it was about "how" to go about setting one up, particularly in a professional firm. 

We covered topic selection, traits that make a successful author, the process in making strategic and technical set-up decisions, and a bit about content and promotion. Here are the documents I shared for the teleseminar. (I was excited that the slide deck was selected by Slideshare's editors as their featured presentation today in the How-To and DIY category!)

If you missed the session, you might still enjoy the handouts, and think about attending the second part on Aug 10 (details below).

Blogging: The Practical Matters

Anatomy of a Blog Post

New Blog Development Process

NEXT SESSION

The next session (Blogging 202) will cover expanding a blog's visibility and readership, monitoring online mentions and learning from your traffic data, finding blog content inspiration, and the process a blog author can expect to go through as he or she goes from noob to seasoned.

It will be held on Aug 10 (also free) and you can register at: http://bit.ly/GoldenBlogs202 You need not be a member of the association to sign up, but you will be prompted to set up an account.