Legal Marketing & PR

Levels of Measurement in Statistics

Posted on March 26, 2013
Law firm marketing can be tricky, especially in today's competitive economic climate. However, statistics provide a valuable way to plan successful, cost-effective marketing campaigns. In order to use these powerful measures in advertising efforts, law firm leaders must be familiar with levels of measurement...

Facebook?s New Text Rule for Images

Posted on March 25, 2013
In order to combat what it determines to be "blatant commercialism," Facebook has implemented strict rules regarding the images that businesses can post. [...]

Making Your Brand Visual

Posted on March 22, 2013
Law firm marketing campaigns can occasionally err on the side of boring. This is not entirely bad -- law firm marketing should be informative and focus on expertise rather than flashiness.

Developing a Content Marketing Mission Statement

Posted on March 21, 2013
Having a content marketing mission statement defines your firm's purpose, and is an integral first step that should be completed before ever beginning your campaign.

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The Importance of Content Marketing

Posted on March 20, 2013
Content marketing is a strategy that involves creating insightful content designed to connect with a target audience and generate leads. Some of the most common forms of content marketing include creating consistent blog posts, submitting articles to directories and posting on social media sites.

Protecting Your Social Media Accounts from Online Vulnerabilities

Posted on March 18, 2013
As your website grows and your social media sites develop a following, you may attract third parties that seek to do you harm through hacking. Hacking consists of gaining access to your online site without your permission and changing or deleting content, posting negative content about you or your business, or modifying settings and passwords to make it difficult for you to make changes...

Key Terms in Statistics

Posted on March 15, 2013
Certain terms have long been associated with statistics and can still be applied today ? in the offline and in the online worlds, where law firm marketing has become highly dependent on the data produced through tools like Google Analytics. Having a thorough understanding of these key terms is necessary to establish a link between the information you gather and what you intend to use that information for...

Paid Social Ads in Marketing Campaigns are on the Rise

Posted on March 13, 2013
Recent studies indicate that paid social ads may be the next frontier for online marketing campaigns. Ever since Facebook and other sites have begun to improve their advertising focus, social media ads have been a key purchase for lawyers and legal marketing firms...

Key Performance Indicators in SEO

Posted on March 12, 2013
One of the most important questions when undertaking an SEO campaign ? or indeed any marketing campaign ? for your law firm is to define success. This is done through what are known as KPIs, or key performance indicators. [...]

Little Ways to Form Stronger Connections Through Social Media

Posted on March 11, 2013
A common truism through all sectors of business is that the little things create the biggest rewards. Nowhere is this more true than in social media, where quality beats quantity every time. [...]

Buying vs. Leasing in the Online Marketplace: SEO, PPC and Content

Posted on March 08, 2013
The Content Marketing Institute recently released an article with a helpful metaphor for two competing types of marketing. The article compares content marketing and SEO practices with buying a car or home and pay-per-click (PPC) practices with leasing a car or renting a home...

Google Upgrades G+ Local Page Editor

Posted on March 07, 2013
Earlier this year, Google rolled out a silent upgrade to the way local business pages can be edited in the Google+ social network. Since the company has exhibited ongoing efforts to tie in all its search and productivity tools and products to Google+, legal professionals who wish to increase their presence on SERPs should pay close attention to these changes...

Study Shows Mobile Traffic Could Drive a Third of Paid-Search Clicks by 2014

Posted on March 06, 2013
A recent study by Marin Software indicates what many web marketing analysts have already known for a long time: Mobile ad sales are the next frontier for getting business on the web. This study shows that mobile traffic could drive as much as one third of all paid-search click traffic by 2014...

LinkedIn?s New Rich Media Feature

Posted on March 04, 2013
Online social networks are constantly adding new features, with the objective of improving their services and retaining or increasing their market share. LinkedIn currently enjoys the lion's share of the online social networking market for business professionals, but it has not stopped making improvements to its platform...

Making Converged Media Work for Your Law Firm

Posted on February 28, 2013
Converged media simply means that your customers experience your brand seamlessly through different locations such as your website, social media and your firm's office. As a lawyer or legal marketer, converged media is a vital part of modern-day web marketing...

Everything You Need to Know on Impression Share

Posted on February 27, 2013
Impression share is a new web marketing term that is used to describe the effectiveness of a PPC ad campaign. It is written as a percentage of the views that visitors have of your ads divided by the potential views across all all eligible traffic given your keywords and keyword information...

Tracking Statistics

Posted on February 26, 2013
Statistics provides a powerful means by which to understand the makeup of various populations and the chances, or probability, that a given event will occur. In terms of law firm marketing, statistics provides a valuable way to understand target demographics and to boost the efficiency of advertising efforts...

Using Facebook Insights to Your Advantage

Posted on February 25, 2013
Until a couple of years ago, Google Analytics was a search engine optimization professional's best ? if not only ? friend. Microsoft later introduced its own set of Webmaster Tools, and Facebook followed with Page Insights. [...]

If You Think Non-Marketing Content Cannot Drive Leads, Think Again

Posted on February 21, 2013
Your blog is not the only important source of content on your firm's website. While you may think of blog posts as the "marketing" content you use to attract leads and produce conversions, the truth is that you can drive leads using just about any content on your site...

Say Goodbye to Device Segmentation in PPC

Posted on February 20, 2013
Before Google's big update early this month, mobile web ads and conventional web ads were managed from completely separate systems and programs. Your mobile ad center and your desktop/laptop ad center weren't connected. However, since the Enhanced Campaigns feature launched on Google's AdWords tool, mobile advertising can be rolled into your conventional web advertising campaigns...

Google?s New Enhanced Campaigns Feature

Posted on February 19, 2013
Google recently announced a major upgrade to its touchstone AdWords pay-per-click (PPC) program, which aims to integrate mobile and desktop ad campaigns. The main feature of the update consists of giving AdWords clients the ability to modify their campaigns to target mobile and desktop traffic instead of the status quo of having separate campaigns...

Five Tips for Optimizing Your Small Business? Social Media Impact

Posted on February 18, 2013
If anyone understands the potential legal liabilities of social media, it's an attorney. After all, confidentiality and discretion are the cornerstones of the legal profession. [...]

Why Website FAQs are the New Black

Posted on February 15, 2013
Frequently asked question documents have been around for far longer than the Internet. Long before the World Wide Web became a part of our daily lives, FAQ sheets could be found as printouts at business locations, given to customers to, well, answer their most commonly asked questions...

The Power of User Comments for Your Law Firm

Posted on February 14, 2013
How meaningful or useful can users' comments be for legal practitioners? According to social media commenting platform Disqus, more than 40 percent of Internet users who review online content will emphatically look for the comments section to read and maybe even leave a comment...

Applying Statistics in Real-Life Scenarios

Posted on February 13, 2013
Marketing is integral to the success of any law firm. However, most law firm leaders know that good marketing is about more than just putting up billboards and advertising in the local newspaper. In order to be truly effective, marketing efforts must be brought into conversation with statistics...

What You Need to Know About Facebook?s Graph Search

Posted on February 12, 2013
In the world of online social networking, comprehensive search functionality has been an elusive Holy Grail of sorts for developers. With terabytes of user-generated content waiting to be unearthed, indexed and discovered by the magic of information retrieval, major social networks and search engine providers have been working on possible solutions that would not only enhance user experience but can also be monetized...

Custom Google Analytics Reports to Run: the Browser Report

Posted on February 07, 2013
Google Analytics provides a variety of high-powered tools to law firm leaders who want to evaluate the effectiveness of their online marketing campaigns. One of the most powerful of these tools in the Browser Report, which helps firm leaders understand how potential clients are interacting with their websites based on the browser that they are using...

The Benefits of Having a Virtual Event

Posted on February 06, 2013
Virtual events have become a hot topic of conversation as of late, and many businesses are using them for networking and generating leads. Here are some of the top benefits of having a virtual event and how it can help your law firm. [...]

Custom Google Analytics Reports to Run: the Social Media Report

Posted on February 05, 2013
Social media marketing has become one of the most popular and cost-effective ways for law firms to promote their services and attract new clients. While social media sites offer powerful marketing potential, measuring the impact of these sites on client conversion can be difficult...

The Difference Between Social Media and Content Marketing

Posted on February 04, 2013
With social media growing at an intense pace and online marketers preaching the "content is king" adage, what strategy should legal professionals follow in 2013? Effective content marketing requires social media engagement and social media marketing needs adequate content, but these are two distinct strategies...

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