Legal Marketing & PR

Using Twitter for Local Search Marketing

Posted on October 28, 2010
The benefit of Twitter is that it allows people to communicate with others when they normally wouldn't exchange e-mail or instant messages. Twitter Local Search allows users to find friends and businesses near their city. By simply posting a comment, friends and businesses can communicate to any of their followers.

PPC Ad Management: Cost-Effective Campaign Settings, Part 2

Posted on October 27, 2010
Ad serving describes the frequency and manner in which your PPC ads are presented. The default setting is ?Optimize? which means the ads within your campaign will be served up depending on their past click-through popularity. If one ad is getting more clicks, Google will serve it up more frequently...

SEO in 30 Days, Day 13: Defining Page Topics, Part 1

Posted on October 25, 2010
Meta Tags It takes only a couple minutes to learn how to write a meta tags. Before that though, you need to know what these tags are and their purpose. Meta tags primarily work behind the scenes to help search engines understand the topic of the page...

SEO in 30 Days, Day 12: Mapping Your Site

Posted on October 20, 2010
Mapping Your Website?s Keywords and Content Structure Before focusing on the structure of your website, it?s important to recognize your primary goal. If you?re trying to promote a law firm, the goal is to draw in prospective clients. Therefore each page must lead your client to this end, and the pages designed to generate leads [...

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SEO in 30 Days, Day 11: Website Structure

Posted on October 15, 2010
Structuring Your Website & Content Creation If SEO was a pro sports team, today would be the start of preseason. Everything before this point in the SEO in 30 Days search engine optimization process has been preparation. You?ve analyzed your firm or business and isolated your service or attorney practice areas...

Lawyer SEO in 30 Days, Day 10: Choosing a Domain Name

Posted on October 12, 2010
Choose Your Domain Name Using Your Keyword Research If you?ve completed the previous nine steps in the SEO in 30 Days series, you should have a good idea of what you would like your domain to be based on the popularity of various keywords you?ve researched and your online marketing plan...

SEO in 30 Days, Day 9: Keyword Research, Step 7

Posted on October 08, 2010
Choosing Keywords and Building Service or Attorney Practice Areas Thus far in the Keyword Research steps in SEO in 30 Days you have learned numerous ways to brainstorm, choose, and pare down your list of keywords. As discussed in Day 8, search engine traffic tools such as Google AdWords will show you which phrases are [...

PPC Ad Management: Cost-Effective Campaign Settings, Part 1

Posted on October 07, 2010
Paid Search Advertising has many benefits. Some of these include: the ability to see immediate results, its low budget opportunities, and the ability to measure its success. In order to have a truly successful PPC search marketing campaign, there are several ?Campaign Settings? of which you should take advantage.

SEO in 30 Days, Day 8: Keyword Research, Step 6

Posted on October 06, 2010
How to Use the Google Keyword Traffic Tool In Day 7 of SEO in 30 Days we provided tips on how to dig deep into your competitors? websites to determine what they are targeting and what they?ve missed, and then to use this info to choose which keyword phrases you should target...

Lawyer versus Law Firm: The Intent Behind the Search Phrase

Posted on September 20, 2010
Using the example of ?lawyer? versus ?law firm,? Mr. Sprague shows that the searchers' intent is different depending on which version of the term they are using.

SEO in 30 Days, Day 7: Keyword Research, Step 5

Posted on September 20, 2010
Differentiate Your Online Presence In Day 6 of the SEO in 30 Days series we discussed how competitor research can help you uncover good keyword phrases for your own site. We?ll take that a step further today by explaining how to do a ?deeper dive? into competitor?s keyword and website research, and how to use [...

PPC Copywriting ? Writing PPC Ads

Posted on September 06, 2010
PPC copywriting can be a daunting task if you are just starting out. Through our experience in PPC, we found that there are several basic things that can be done to boost click through rates on your ads. We will walk through five steps that can help improve your ads and increase your return...

SEO in 30 Days, Day 6: Keyword Research, Step 4

Posted on August 25, 2010
So far in the SEO in 30 Days Series we?ve presented keyword research in four parts: Why Keyword Research is Necessary (Day 3), Common Mistakes Made When Conducting Keyword Research (Day 4), and the Benefits of Targeting Long-Tailed Keywords (Day 5). Today we?ll continue this section with a discussion of how competitor research can help [...

SEO in 30 Days, Day 5: Keyword Research, Step 3

Posted on August 16, 2010
In the first two steps on Keyword Research covered Why It?s Necessary (Day 3) and Common Mistakes (Day 4). Now we?ll move on to the benefits of targeting longer keyword phrases (often called ?long-tail keywords?) on your website. The Benefits of Long-Tail Keyword Phrases When compiling a list of target keywords for your online marketing [...

Local Search Marketing: LinkedIn and Local Search

Posted on August 02, 2010
Professionals have created a profile on LinkedIn and added connections, but aren't sure what to do next. The answer: use it as a marketing tool. LinkedIn is very useful for local search marketing for law firms and other small businesses. Just don't use it for blatant self-promotion.

SEO in 30 Days, Day 4: Keyword Research, Step 2

Posted on July 27, 2010
In Day 3 of the SEO in 30 Days series we explained how to conduct basic keyword research to determine which phrases would benefit you most in terms of bringing the most qualified traffic to your website. In Day 4 we outline two common mistakes companies make and why they are detrimental...

PPC: Landing pages, Part 2: What should they look like, what info should they contain?

Posted on July 22, 2010
What is a well-designed PPC landing page? It's one that visitors can immediately identify as related to the ad they clicked. Web surfers have a very short attention span, so without that initial recognition, they are likely to leave without trying too hard to find what they are looking for.

SEO in 30 Days, Day 3: Keyword Research, Step 1

Posted on July 21, 2010
Why is keyword research important? In Day 1 and Day 2 of SEO in 30 Days we talked about the importance of developing an SEO plan along with how to go about creating one. Today we?ll be discussing the value of doing keyword research. Conducting keyword research early in your campaign is crucial for creating [...

SEO in 30 Days, Day 2: Develop a Plan, Part 2

Posted on July 15, 2010
In Day 1 of the series we discussed the first steps in developing your search engine optimization plan: getting to know your customers or clients, and coming up with a budget and some ideas for future online marketing efforts. In the second part, Day 2, we?ll finish up with plan development, laying out some of [...

SEO in 30 Days, Day 1: Develop a plan

Posted on June 30, 2010
Our first discussion in the SEO in 30 Days series will be about the importance of starting your optimization efforts at the beginning: with a strong marketing plan. When developing an online marketing strategy, there are a couple law firm marketing tips that should be followed...

Local Search Engine Marketing: The Basics

Posted on June 25, 2010
Local SEO is a growing field within online marketing. Yahoo indicated in a 2009 blog that nearly 20% of all searches have a local intent. With other reports claiming between 20% to 40%, it is clear that searchers are looking for local results.

PPC Landing Pages, Part 1: What Are They, Why Do You Need Them?

Posted on June 14, 2010
Law firms new to pay-per-click advertising often think an appealing ad and a link to a Web site's homepage is all that's necessary for a successful campaign. However, a law firm?s homepage needs to appeal to a wide range of visitors, from those looking for a specific service to those casually searching for information...

Why social media now?

Posted on May 26, 2010
Remember, you want to be where your customers are. Today that's social media. This is true whether your customers are consumers or other businesses. A business is composed of people, and those people are active in social media.

The SEO of Twitter: Setting Up An Account

Posted on May 19, 2010
These days, with the prevalence of mobile devices and with social media habits turning into addictions, a smart, forwarding thinking law firm (or any business, for that matter) will create a ?brand? or presence for itself within the social media sphere.

Location Sensitive Advertising and Local Search

Posted on May 18, 2010
In 2009, there were more than 2 billion local searches monthly. Local businesses can no longer afford to ignore their Internet presence.

Using Twitter to Boost Your Website?s Relevance

Posted on May 11, 2010
It seems Google is using Twitter to find out what topics are hot enough to trigger the “Query Deserves Freshness” algorithm (that’s the algorithm that brings the newest pages to the top of the search results). That made me stop and think...

Tweets Going Down In History

Posted on May 11, 2010
Have you ever wanted to live on in history by having something you?ve written added to a place like… the Library of Congress? Well, if you’ve publicly tweeted anything in the last few years, congratulations! You can die happy. The Library of Congress recently acquired an archive of every public tweet broadcast on [...

Law Firms Using Online Marketing To Reach Potential Clients

Posted on May 06, 2010
On February 7, 2010 an explosion ripped through the Kleen Energy power plant in Middletown, Connecticut, killing five workers and injuring a dozen more. The blast, determined to have occurred while workers were purging a natural gas pipeline, caused property damage to the surrounding communities, and was heard as far as 20 miles away from [...

Informal Networking ? It?s Who You Know

Posted on May 04, 2010
You know that phrase, “It’s who you know”? Well, it applies to marketing as much as any other area of your professional life. I was listening to a discussion between two prominent members of the religious community on WABC?s Religion on the Line program this past Sunday...

Latent Semantic Analysis for Dummies

Posted on March 06, 2010
When a person searches for “kentucky fried chicken“, Google’s primary goal is to try to understand whether you’re in Kentucky looking for fried chicken or in New Jersey (like I am) looking for the local KFC. In a nutshell, that’s an example of how a searcher’s environment… their associations and place in the world give [...

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