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: CaseDetails.com - SEO for Law FirmsUsing Negative Keywords to Boost PPC Campaign Performance
By DoriE
As campaigns get larger, actively managing negative keywords becomes an even more important aspect of PPC campaign management. It?s difficult to test and refine creative copy when the campaign consists of hundreds of thousands of keywords.Full post as published by CaseDetails.com - SEO for Law Firms on February 16, 2011 (boomark / email).
Google
alleging that companies who used internet advertising to sell mobile content have overpaid for keywords.
Vytorin Marketing
alleged false claims in marketing campaign.
KB Home and Countrywide Financial Corp.
allegedly conspired with appraisers to boost housing prices as the market crashed.
Coca-Cola Co.
has agreed to pay $137.5 million to settle a securities lawsuit claiming the company artificially inflated sales to boost its stock price.
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