Legal Marketing & PR

Real World Example ? PaperStreet Logo Design Process

Posted on September 03, 2009
Logo design is a practice that’s a lot more involved than people realize.  Developing a brand that can communicate exactly what a company is all about can be a very tedious and time consuming undertaking. How will a customer or consumer interpret my new brand? Does it reflect my companies target market? Does it fit the style that [...

Total Files by PaperStreet ? Client File Sharing System for Law Firms & Businesses

Posted on August 27, 2009
A Client File Sharing Tool with administrative interface, integrated into your web site.  Great for law firms that need to be able to host client files on their web site, securely, and cost-effectively. Our client file tool is an light weight tool that allows you to create an unlimited amount of clients, unlimited amount of [...

International Search & Google: What search engines dominate?

Posted on August 27, 2009
Target International Clients:  What search engines do they use? Most firms that focus on injury, criminal and family law do not have an international client base.  However, if you are involved in tax, imports, patents, business, immigration and other practice areas, search in other countries might be of great interest to you...

How to Value your Web Site for your Law Firm Partnership?

Posted on August 26, 2009
So you decided to form a new law firm. The future is bright.  You have funding in place, you have a client roster that will follow you, and you are teaming up with your old law school friends.  Nothing can go wrong and you will be practicing forever together...

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Google Keyword Tool vs. Google PPC Live Data

Posted on August 26, 2009
We often estimate paid search and organic optimization campaigns for clients.  The question is how much traffic can you expect to be brought into your site?  A lot of time, we base our estimates by using Google’s toolset.  Why?  It’s free...

7 Useful Technology Links from Start to Finish

Posted on August 24, 2009
Hello, from your friendly PaperStreet graphic designer. I missed our team?s Monday morning share session of links last week, but today I reviewed the links and found some killer web posts. These 7 links feature information on blogs, Photoshop layers, Ajax, iphone applications, JavaScript, and syncing files online...

Creating an Intranet for your Law Firm or Business ? Top Recommendations

Posted on August 21, 2009
We were recently asked to do some research into an intranet.  We have created custom intranets in the past for our clients, assisted in buying out of the box intranets, and recommended hosted models.  We thought it would be a good time to update our research files...

Wordpress ? Big Ideas, Cool Plugins, and SEO

Posted on August 20, 2009
I watched a cool video of Matt Cutts from WordCamp 2009 in San Francisco. http://wordpress.tv/2009/05/30/matt-cutts-google-sf09/ It?s definitely long, but a good watch.  If you are lazy here is what I took from the 40+ minutes of fun. Big Ideas Number of people that link to you and how important those links are...

Adams & Edens ? A Full Service Mississippi Law Firm ? Launch!

Posted on August 17, 2009
Adams & Edens, Mississippi Attorneys at Law launched their new website and 3 blogs.  We managed to design and build the firm?s 3 blogs and website in a cost-effective manner by developing one custom Wordpress theme exclusively made for them. We took that custom theme and applied it over 4 different domains on 4 different installations [...

PaperStreet: Voicing the World of Technology through Creative Links

Posted on August 11, 2009
Its 10:00am Monday morning at the office and the PaperStreet team has only one thing on their minds? getting the chance to spill a minute of found link knowledge on all the rest of us.  Not just any knowledge, exciting fun knowledge on topics ranging from technology to design, and even the latest and greatest [...

08/11/09 ? New York Criminal Defense Law Firm ? Storobin & Spodek, LLP

Posted on August 11, 2009
Storobin & Spodek, LLP, a New York criminal defense law firm, has just launched a new web site. STOROBIN & SPODEK prides itself on collaboration. When clients entrust them with their cases, every resource available will be put to work for them, including the experience and perspective of each of their attorneys...

Client Relations Director ? Now Hiring

Posted on August 10, 2009
We are looking for a Client Relations Director that can amaze us! PaperStreet creates new web sites and revitalizes aging ones. Located in downtown Fort Lauderdale, Florida, we have designed over 350 custom web sites in the past seven years. Here?s what we are looking for: You need to be able to multi-task...

IRS Tax Lawyer ? Thorn Law Group ? IRS OPR & Offshore Voluntary Disclosures

Posted on August 04, 2009
We launched a snazzy new web site yesterday. The Thorn Law Group is a IRS tax law firm who is comprised of lawyers, attorneys and counsel practicing and giving advice in the areas of IRS, Tax, audits, voluntary disclosures, IRS Office of Professional Responsibility ethics cases, offshore accounts, amnesty programs, in Washington DC, Baltimore, Maryland, Virginia, [...

08/03/09 ? Florida Personal Injury Attorneys ? Reifkind & Thompson, P.A.

Posted on August 03, 2009
Reifkind & Thompson, P.A., a Florida personal injury firm, has just launched a new web site. Eliot Reifkind established the firm in 1988 and with his team of professionals has, settled over 6,500 cases for total of well in excess of $65 Million...

Tab Navigation for Web Sites ? Done Right

Posted on July 30, 2009
Hello world. As you probably have seen, our new site uses tabbed navigation on our home page.  We do this because we have a ton of information to convey right away.  You still have to make choices on what is important, but it does give our visitors the ability to view it all quickly...

07/29/09 ? Northwest and Alaska Law Firm ? Landye Bennett Blumstein LLP

Posted on July 29, 2009
Landye Bennett Blumstein LLP, a law firm that operates in Oregon, Washington and Alaska, has just launched a new website. We are pleased to announce that the web site is built on the Wordpress platform.  Custom Wordpress plugins were created to allow the client to link attorneys with specific office pages and attorneys with practice areas...

Where Did that Inquiry Come From? Contact Form Previous Page Detection in PHP

Posted on July 27, 2009
It?s great to see where contact forms are submitted from. It allows you to track which pages are effective in landing inquiries.  In addition to the standard info (name, email, phone), you can also detect what pages they submitted the form from. Here is one of our standard inquiry forms with data excluded: ============= Name: *********** Firm Name: *********** Email: [...

07/24/09 ? Fort Lauderdale and Orlando Attorneys ? Haliczer Pettis & Schwamm

Posted on July 24, 2009
Haliczer Pettis & Schwamm, a Florida law firm, has just launched a new web site. Haliczer Pettis & Schwamm provides aggressive, cost-effective representation to help individual, corporate, institutional and government clients achieve their goals...

07/22/09 ? Florida Personal Injury Lawfirm ? Farr, Farr, Emerich, Hackett & Carr, P.A.

Posted on July 22, 2009
Farr, Farr, Emerich, Hackett & Carr, P.A., a Florida personal injury law firm, has launched a new web site. For over 85 years the law firm of Farr, Farr, Emerich, Hackett & Carr, P.A. has been representing clients throughout Southwest Florida, working with both individuals and businesses in the resolution of controversies as well as in [...

Business Speaker & Life Coach KristinMackey.com: New Converging Web Site

Posted on July 21, 2009
We have recently upgraded www.KristinMackey.com to include her new book and e-commerce platform. Her web site runs on Wordpress, the popular blogging platform for the both the web site and blog.  That is nothing new.  However, it now has an integrated shopping cart!  Bam!  I call that convergence of killer technologies...

Starter Site Launch ? LesserGroup.com

Posted on July 16, 2009
We are proud to announce the launch of Lesser Group, part of our Starter Web Site program. Don Lesser, a San Francisco & San Rafael business lawyer, contacted us a week ago and within that time frame had a completely new site running. The web site features an all-inclusive package of: Web Design Web Compliant Build Branding of the Firm [...

Facebook SEO for Lawyers

Posted on July 15, 2009
You can now optimize a page in Facebook for higher rankings.  Actually you have been able to do this for awhile (almost a year). However, it looks like it is starting to trickle its way into the actual index and rankings.  Thus, it could quantify as actual traffic to your profile page...

Every Page a Landing Page: Make a Good Impression With Search on Sub Pages

Posted on July 14, 2009
Our team is proud to launch it’s new web site.  We decided to try a new tactic with our site – every page is a landing page. Why Every Page as a Landing Page? The reasoning is that search provides over 67% of our traffic to our site.  Those visitors not only hit our home page, but [...

Florida Public Relations and Marketing Firm ? Boardroom Communications Inc.

Posted on July 07, 2009
Boardroom Communications Incorporated, a Florida public relations and marketing firm, has just launched a new web site. Boardroom Communications is a results-oriented, statewide, integrated marketing and public relations firm specializing in generating local, regional and national publicity...

Florida Medicare Secondary Payer ? MSA Settlement Solutions

Posted on July 03, 2009
MSA Settlement Solutions, a Winter Springs MSP compliance firm, has just launched a new web site. MSA Settlement Solutions is the industry leader of plaintiff-based Medicare Set-Aside Allocation (MSA) Services, Medical Cost Projection Services, Medical Exposure Forecasts and Economic Evaluations associated with settling workers compensation, general liability or personal injury claims...

Email Marketing ? Embeded Images? CID? What a Mess.

Posted on June 30, 2009
Email Services When you use a service such as mailchimp.com, constantcontact.com, campaignmonitor.com, or any other provider the images are links that pull the image from a web site.   This is proper coding of an HTML newsletter. Default By default, all modern email programs now do not show images by default...

Email Program Market Share

Posted on June 30, 2009
Hello all. Great chart on email market share. If you thought the web browser market was fractured, check out the email program market! Check out this cool list of email programs. Personally, we use the mailchimp.com template system, but we have had success with campaignmonitor...

Facebook ? Google Losing Traffic Ground?

Posted on June 29, 2009
“According to Hitwise, Facebook in recent months has sent more traffic than Google to Evite, video site Tagged.com, and gossip mills Perez Hilton.com and Dlisted. That trend should only grow with the advent of Facebook Search.” Wow.  That is impressive and will only grow...

Password Security ? Stop Masking P*ssw*rds

Posted on June 24, 2009
I completely agree with this article by Mr. Neilsen: http://www.useit.com/alertbox/passwords.html It is one of my pet peaves when entering passwords.  I type fast, but sometimes inaccurately.  So often I have to retype my passwords, as I cannot see what I typed in to quickly check...

Starter Web Sites ? Relaunched

Posted on June 22, 2009
We have relaunched our web site for “Starter Web Sites” to make it more in line with our PaperStreet brand. http://starter.paperstreet.com/ Starter Web Sites are perfect for new firms just starting out, solos, small firms, firms wanting additional micro-sites, and well just about anyone that needs a professional web site at a low monthly cost...

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