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Legal Marketing & PR

Legal Marketing Blog

By Tom Kane

Post Frequency: 3.6/day

Last Entry: March 29, 2011 at 13:55:00

Be a Better Marketer by Saying "No" Sometimes

Posted on February 24, 2009
This is a similar theme to my post last week about not abandoning your niche in a down economy. It is related in the sense that by turning down work that you do not want, don’t usually handled, and is outside your niche is the right move – at any time – but especially now...

Blogged Directory

Posted on February 22, 2009
<a href="http://www.blogged.com/directory/business/marketing"> <img src="http://www.blogged.com/icons/vn_tomk6_131267.gif" border="0" alt="Marketing Blog Directory" title="Marketing Blog Directory" /></a>

Market Your Uniqueness to Stand Out Among Lawyer-Peers

Posted on February 19, 2009
Every lawyer is different from every other lawyer, just as every case is different in some way. Too many clients or potential clients don’t know that. In fact, many think lawyers are pretty much all alike. Thus, it is very important that when it comes to marketing that you set yourself apart from the crowd...

Don't Dilute Your Niche In a Down Economy

Posted on February 17, 2009
It is very tempting to take whatever legal business comes over the transom in a down economy. Heck, if the firm’s normal business is slow, some lawyers might be tempted to take whatever work comes along. Wrong! It is the worst time to start diluting your brand...

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Your Personal Brand is Important For Your Success

Posted on February 12, 2009
If you believe, as I do, that business development (aka selling) is everything you do as a lawyer, then a recent article by Shai Littlejohn that appeared in The National Law Journal and on Small Firm Business about the importance of your personal brand may be of interest...

Get to Know Your Clients' Businesses While Making Friends

Posted on February 10, 2009
Law firm clients often complain that their lawyers do not understand their business. It frustrates them to have to educate their outside lawyers about the issues they deal with, and which their attorneys need to understand, to represent them properly...

Smart Law Firm Marketing Includes Flexibility When It Comes To Collections

Posted on February 06, 2009
I met with the managing partner of an 80-lawyer firm on Monday, and was somewhat surprised to hear that the firm has not laid off anyone, not lawyers, not staff. Later the same day, I met with the executive director of a 110-lawyer firm who told me the same thing...

Food For Thought on Surviving the Current Downturn

Posted on February 02, 2009
Now is not the time to panic. Panic can take several forms in today’s economic climate; most notably in the firing of lawyers and staff, hounding clients for payment (not smart marketing for the long term), and cutting costs excessively. That is part of the message garnered by LawPRO magazine from a panel of knowledgeable folks and reported in an article entitled “Surviving the slide: what firms should (and shouldn’t) do to ride out the economic storm...

Down Economy Isn't Necessarily Bad For Smaller Firms

Posted on January 29, 2009
After reading for months about tons of layoffs of both lawyers and staff by BigLaw firms, one may think that the legal business is in trouble in this down economy. Not so fast. An article to the contrary by Thomas Adcock that appears the recent issue of Law...

Now Is The Time To Consider Alternative Fees

Posted on January 26, 2009
Evan Chesler, presiding partner at Cravath, Swaine & Moore shocked a lot of people within the legal community with his recent opinion piece on Forbes.com advocating the death of the billable hour. Basically, he states that the billable hour “makes no sense...

Are You Meeting Client Expectations? Do You Know What They Are?

Posted on January 20, 2009
Meeting client expectations has been a recurring theme of mine, and one I have discussed a number of times in the past. (See Continue Reading below for links to several of them.) But, those posts dealt mostly with meeting client “service” expectations...

Make an Impression That Clients Remember

Posted on January 15, 2009
If you really want to make a difference so that clients remember you and send you referrals, then a story Trey Ryder tells about a doctor may help. As the story goes, Trey was talking with a small business owner who told him that 15 years earlier his wife’s doctor called on a Saturday to check on how she was doing...

Justia and Cornell University Team Up To Improve Your SEO

Posted on January 13, 2009
Do you want more traffic coming to your website? Who doesn’t? Tom O’Leary, a true SEO guru, has a post on leveraging the combined Justia and Cornell University directory listings over on The Attorney Marketing Blog. He informs us on how you can get the search engines to pay more attention to your web site and/or blog (Tom has done some SEO work on my blog, and I have been very, very pleased)...

Selling By Any Other Name is Still Selling

Posted on January 08, 2009
An article that appears in Small Firm Business reports that 55-lawyer Birmingham firm of Lightfoot, Franklin & White received the highest marks in client satisfaction according to a recent Altman Weil survey. Yet, the article “Firm Avoids Marketing, Gets High Client Satisfaction Marks” indicates that the firm is NOT doing marketing (or business development, if you will)...

Another Firm Increasing Rather Than Decreasing Marketing Budget

Posted on January 05, 2009
In a post last month, I mentioned one Texas law firm that actually admitted it was increasing its budget for marketing, rather than decreasing it. Definitely not the trend, I can tell ya. But smart. Now we hear about a number of firms in the Philadelphia area that will be refocusing, and possibly redirecting their business development efforts, but will not likely be cutting their marketing budgets either, according to an article that appears online in the New York Lawyer (free subscription required)...

Beware of Costly New Scam Involving Law Firm Websites

Posted on December 30, 2008
Reid Trautz is a pioneer and one of the most respected among legal bloggers. Although I am officially taking this week off, Reid's post of yesterday is too serious to wait, and I commend it to your reading at the earliest opportunity. Happy New Year to all!

Plan to Crank up Marketing Budget in 2009. Huh?

Posted on December 16, 2008
Yep! While a number of large law firms are cutting lawyers and staff, it is no secret that budgets, including marketing budgets, are being trimmed for the coming year. Unfortunately that is shortsighted. In fact, it may reduce the amount of new business harvested in the coming year...

Holiday Gift Suggestions - 2008

Posted on December 11, 2008
For those last minute shoppers (like yours truly), I appreciate suggestions from any quarter on solving my gift-giving problems. I found the list compiled by Patrick Johansen over on the LawMarketing Portal to be helpful. It consists of a wide array of suggestions from a number of folks in the legal business, so it is definitely worth a look for ideas that might strike your fancy...

Holiday Cards Can Show Clients You Really Care

Posted on December 09, 2008
It’s not too late for holiday cards, but if you do send ‘em this year (and I think you should) remember to do it with feeling. That is, Sign The Damn Holiday Card, and include a brief, personal, handwritten note. Oh yeah, hand address the envelope also...

Time to Apply Clear Vision to Your Firm's Direction

Posted on December 04, 2008
In planning for the New Year, especially since it is fast approaching, apply vision toward the kind of work and clients you really want to represent; rather than following the traditional approach of taking whatever comes in the door. That’s the advice shared by Daniel Scocco over on DailyBlogTips in his article “Have a Vision Instead of Acting Opportunistically...

Now is the Time for Creative Billing to Gain More Clients

Posted on December 02, 2008
A number of companies (such as Burger King and AT&T) are scrutinizing the billable hour due the pressure to reduce legal costs, especially in light of the down economy. Accordingly, they are looking at alternative billing methods they, including fee caps, blended rates, discounts, fixed fees, monthly retainers, success fees, and contingency fees...

Smart Marketing: Focusing on Clients in a Dismal Economy

Posted on November 20, 2008
Thanks to John Moore at Brand Autopsy for the alert to Neal Stewart’s YouCan’tBuyThat.com blog, and especially his post “Recession Marketing Strategies.” Both John and I particularly liked Neal’s strategy when it comes to existing customers (read clients): "Find ways to engage in conversation with your heavy users and fanatical consumers...

How Do You Compare To Other Lawyers In The Current Economy?

Posted on November 18, 2008
The ABA Journal is surveying lawyers about the job market and the current state of the economy. Since I’ve had several posts on this blog about the down economy and its relationship to marketing, I’m thinking my readers might want to see how they compare to other lawyers out there in the legal marketplace...

Now Is Not The Time To Cut Your Marketing Budget

Posted on November 13, 2008
Although we lawyers were taught in law school that we could do brain surgery – if only the light was right, please don’t utilize a surgical knife when scrutinizing your coming year’s marketing budget. As many investment advisors (oh yeah, we were taught we could do that too in our sleep) are telling their clients, now is a time to buy not sell...

Both Marketing And Client Service Are Staff Functions

Posted on November 11, 2008
In commenting on my last post about involving staff in marketing, Dan Hull over on What About Clients? blog goes one step further. He reminds us that all employees and shareholders must take both marketing and client service seriously. Actually, they are inseparable...

Staff as Part of Marketing - Continued

Posted on November 07, 2008
As I mentioned in my last post about making the non-marketing staff a part of the firm’s business development efforts, Stacy West Clark’s article on that point gives some suggestions on how to accomplish that with at least a two categories of staffers...

Staff is Part of Your Marketing Effort - Whether You or They Know it or Not

Posted on November 05, 2008
It continues to amaze me how few law firms engage their non-marketing staff in the firm’s business development efforts. The funny part is that these staff members are involved in marketing your firm in one way or another, if they deal with clients, potential clients or the public at-large...

Staff is Part of Your Marketing Effort - Whether You or They Know it or Not

Posted on November 04, 2008
It continues to amaze me how few law firms engage their non-marketing staff in the firm’s business development efforts. The funny part is that these staff members are involved in marketing your firm in one way or another, if they deal with clients, potential clients or the public at-large...

Marketing Needs to Continue After Landing a Client

Posted on October 30, 2008
As odd as it may seem, the chase and the capture of a new client ends marketing for some professionals. They get so caught up with gaining a new client that they forget that marketing does not end with obtaining a new matter, it is only the beginning...

Can You Use Some Marketing Help?

Posted on October 29, 2008
Does your firm need assistance in meeting revenue goals in these tough economic times? If so, you have a couple of options: 1. You can refer to the Topics on the right side of this page for posts that focus on helping your law firm increase its revenue...

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