Legal Marketing & PR

ABA Commission on Ethics Seeks Ways to Regulate Online Lawyer Marketing

Posted on November 10, 2010
By Conrad Saam on the AVVO Blog: 'The State Bars should get out of the business of regulating marketing because it is something they know nothing about.' – Larry Bodine That jolted me out of my seat at the MyLegal Case for Social Media Conference last month...

Intelligent Video Solutions and Citrin Cooperman Create First Mobile Tag Advertising Campaign

Posted on November 08, 2010
Intelligent Video Solutions and Citrin Cooperman Print Push-to-Video Advertisements, a First for Professional Services Firms Intelligent Video Solutions ("IVS"), a company that produces videos and consults on visual solutions to help businesses market their services and people, announced a first of its kind campaign developed with accounting firm, Citrin Cooperman (CC), to help with their re-branding efforts...

Register Now for "Network Building To Generate New Business"

Posted on November 08, 2010
Don't miss out. Reserve your place now! Click here to learn more about this Webinar.   The legal profession has become so competitive now that the only way to generate a new business is to unseat the incumbent law firm...

ABA May Destroy Internet Marketing Advantage for Solos and Small Firms

Posted on November 05, 2010
This is from Tom Kane's Legal Marketing Blog: I too have some concerns about the ABA getting involved in more regulation (to feed their bureaucracy, justify more staff, higher membership fees, etc. etc.), that also generally screws up legitimate marketing efforts...

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Make Your Nomination in the Excellence in Legal Marketing Awards

Posted on November 04, 2010
Hubbard One and The Hildebrandt Institute are looking for the most innovative marketing professionals and projects in law firms and corporate law departments for The Excellence in Legal Marketing Awards. The Excellence in Legal Marketing Awards program was developed to support and recognize achievement in the legal marketing industry...

LexisNexis Offers Small Law Firms an Opportunity to Win the "Ultimate Law Firm Marketing Makeover"

Posted on November 03, 2010
LexisNexis has launched the 'LexisNexis Ultimate Law Firm Marketing Makeover' contest — an opportunity for small law firms across the United States to expand and enhance their online presence for greater visibility and drive more prospects to their firm...

RED ALERT: The ABA Wants to Regulate Online Lawyer Marketing

Posted on November 01, 2010
The ABA is quietly gathering support to choke off lawyer marketing on the Internet by having the ABA Commission on Ethics 2020 Working Group distribute an 'Issues Paper Concerning Lawyers' Use of Internet Based Client Development Tools.'  Visit www...

ABA Ethics Study of Online Marketing Will Stifle Online Marketing

Posted on November 01, 2010
From Law.com: The American Bar Association is examining the ethics of online client development tools such as blogs and Facebook, and some marketers are none too happy about it. The ABA's Commission on Ethics 20/20 has submitted a paper that discusses potential ethics concerns over internet-based lawyer advertising...

Don't Waste My Time on JD Supra

Posted on October 28, 2010
This is by by Carolyn Elefant.  Right on Carolyn, I totally agree that too many people are abusing JD Supra by uploading junk, advertisements and vacuous marketing advice: So, this afternoon, I was browsing through Google search results, hunting for fodder for my Nolo Legal Marketing Blawg when a new article at JD Supra, with an intriguing title – Law Firm Marketing: Beyond the Blog popped up in my feed...

How to Use the Web to Get a New Client Every Day

Posted on October 27, 2010
Last 24 hours to Register! SPEAKER: Enrico Schaefer, founder, Traverse Legal  DATE: Thursday, October 28, 2010 ◊10 AM - 11:15 Pacific time ◊ 11 AM - 12:15 PM Mountain time ◊ Noon - 1:15 PM Central time ◊ 1 PM - 2 PM Eastern time LOCATION: A web seminar viewable on your computer CONTACT: Program Director Laura Kresich,(773) 966-9273 REGISTER NOW: www...

Employees Have No Expectation of Privacy in Facebook or MySpace Profiles

Posted on October 26, 2010
From Nixon & Peabody: A New York  trial court recently found that an employee had no reasonable expectation of privacy in what she posted to her Facebook and MySpace pages, regardless of the privacy settings she used to restrict access to such postings...

How to Get on the Board of Directors

Posted on October 25, 2010
When I train lawyers in business development, I always recommend they join an organization of clients and get on the the board of directors.  The idea is that if there are 300 members, you can shake hands with all of them, or simply get on the board of directors and everyone will know you...

Lawyer Marketing: Google TV to Revolutionize Lawyer Advertising

Posted on October 22, 2010
From JusticeNewsFlash.com: Lawyer Marketing Alert: There's no stopping Google. The master of the Internet will soon be taking over your television screen, with its latest venture 'Google TV.' Not only will Google TV change the way people view television, it will create a new interactive, internet-based experience in your living room, without having to use your computer...

A Seven-Figure CMO?

Posted on October 21, 2010
From Law.com: It's likely that Jolene Overbeck has racked up more head marketing titles over the course of her 27-year career than anyone else in big law, having done stints at Orrick, Herrington & Sutcliffe, Latham & Watkins, Shearman & Sterling and, most recently, DLA Piper...

Small business owners say they would avoid seeking legal counsel is because it is too expensive

Posted on October 20, 2010
Half of small business owners (51 percent) say the main reason they would avoid seeking legal counsel is because it is too expensive. However, one in four say legal issues pose the biggest risk to their company, according to a new survey commissioned by Rocket Lawyer(TM), an online legal service...

Forecast for Legal Services - Corporations Have Cut Legal Spending

Posted on October 20, 2010
Corporate law departments were asked to forecast their demand for legal services across 28 different legal practice areas in a new survey. Among these, regulatory was the highest, with 44 percent of participants expecting an increase in demand in this area...

Myrland: Lawyers are All Over Social Media

Posted on October 19, 2010
Social media marketing maven Nancy Myrland presented at the LMA Midwest Regional Conference in Minneapolis, and shared a few numbers with the audience.  Here are a few that might be interesting.  Note: GALMZ is short for data from the Greentarget, American Lawyer & Zeughauser Study...

ABA Hires Consultant to be First Chief Marketing Officer

Posted on October 18, 2010
Chris Gloede will become the first Chief Marketing Officer of the American Bar Association effective November 1, 2010. One of his first tasks may be to reverse the continuing decline in ABA membership. In the newly created position of Chief Marketing Officer, Chris will direct development of creative, market-driven strategies for the association's product and service offerings...

Get a New Client a Day the Enrico Schaefer Way

Posted on October 14, 2010
PRESENTED BY: Apollo Business Development Webinars  SPEAKER: Enrico Schaefer, Esq., founder of Traverse Legal, PLC, www.TraverseLegal.com and author of www.GreatestAmericanLawyer.com DATE: Thursday, October 28, 2010 LOCATION: On the web, on your computer CONTACT: Program Director Laura Kresich, (773) 966-9273 WEBSITE FOR INFORMATION: http://www...

Fulbright Report Sees Upswing in Litigation

Posted on October 13, 2010
A new survey of 400 corporate counsel by Fulbright & Jaworski finds that regulatory litigation, suits by bigger companies, and industries like real estate, manufacturing, energy and health care will drive new growth in litigation. Roughly one-quarter of in-house counsel say legal disputes will increase again, according to the 2010 Fulbright & Jaworski L...

Worst Lawyer Website Bio Photo EVER

Posted on October 12, 2010
When a client or prospective client visits a lawyer's bio, the reader expects to see a smiling color photo, description of the lawyer's services and perhaps some case histories. I was astonished to find the bio of David Spencer, a real estate lawyer at the British firm of Bower & Bailey: That's right: an empty chair...

LexisNexis Launches Bargain, Fixed-Fee Lexis Advance for Solos

Posted on October 12, 2010
LexisNexis now offers Lexis® Advance for Solos – the first in a series of releases of new Lexis Advance online legal research tools. Created in collaboration with solo practice lawyers to meet their unique requirements, Lexis Advance for Solos is the first online legal research solution built specifically for solo attorneys, transforming how users access and manage their services from LexisNexis® to generate better outcomes for their practice and for their clients...

Six Things to Consider before Ordering Promotional Products for Your Law Firm

Posted on October 09, 2010
This is a guest blog by Jill Tooley, who writes about creative marketing topics, promotional advertising, and business strategies. Law marketing techniques run deep and selecting the right promotional product for your firm is only a small piece of the puzzle...

Firms Hire Laterals in Strategic 'Land Grabs' for Market Share

Posted on October 08, 2010
Janet Raasch has a great article on the LawMarketing Portal about how law firms are buying market share by hiring lateral attorneys.  Laterals are in high demand these days, because clients don't want to pay for young associates to work and train on their files...

Social Media Strategies for Lawyers

Posted on October 06, 2010
This is an excerpt of a MyLegal.com interview by Lisa Dimonte with me.  Please go here to see the entire transcript. Lisa DiMonte, the CEO of MyLegal.com and has more than 33 years of experience in the legal space...

Microsoft Browser Dominates the Web

Posted on October 05, 2010
You are most likely doing so with Internet Explorer #6, #7, #8 or #9.  Microsoft continues to be the most popular browser, according to an article in Mashable's blog. According to Data from Net Applications, In the time between August and September, browser market share stayed pretty much the same...

TODAY is the last change to register for "Alternative Fee Arrangements" webinar

Posted on October 05, 2010
Just 24 hours left to register. Don't miss out! Click here to learn more about this Webinar. Hugh Totten, co-founder of the pioneering Valorem Law Firm, describes how lawyers can attract new business and keep current clients by offering them "AFAs" or value billing...

Last chance to register for "Alternative Fee Arrangements" webinar

Posted on October 05, 2010
Just 24 hours left to register. Don't miss out! Click here to learn more about this Webinar. Hugh Totten, co-founder of the pioneering Valorem Law Firm, describes how lawyers can attract new business and keep current clients by offering them "AFAs" or value billing...

Online, are you a "Creator," "Collector" or a "Joiner"?

Posted on October 04, 2010
Here's the 2010 update of the ladder of social participation in the US according to the Empowered blog: "Compared to their previous update, Joiners (social network participants) continue to grow rapidly. The rest of the categories are stable or declining...

A Note to Lawyers: If You're Not on LinkedIn, You're Invisible Online

Posted on October 01, 2010
Lawyer and markeing expert Cole Silver just interviewed me to discuss my upcoming presentation at "The Case for Social Media: Managing Your Online Presence to Build Your Law Practice," sponsored by MyLegal.com. The conference will take place at Georgetown University Hotel and Conference Center in Washington, D...

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