Legal Marketing & PR

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Hugh Totten, co-founder of the pioneering Valorem Law Firm, describes how lawyers can attract new business and keep current clients by offering them "AFAs" or value billing. Nearly every law firm offers alternative fees, and this program will show you how to set them successfully.

It was in 1958 that billing by the hour was widely adopted by the legal profession, when the American Bar Association's Special Committee on Economics of Law Practice recommended the approach.

Flash forward to 2010 when unrelenting abuse is heaped upon the billable hour. Some 94.5% of law firms now offer some kind of alternative fee arrangements, and all firms with 150 lawyer or more do so, according to new research. Lawyer, entrepreneur and visionary Hugh Totten of Chicago explains what, how and why this happened.

In this live program, Hugh removes the cloud of mystery around alternate fees, offers many how-to techniques, and offers case histories. If your law firm wants to give clients the "value fees" that they want, this program is for you.

Who should attend:

• Management and Executive Committee members
• Managing Partners
• Marketing Partners
• Law firm owners
• Chief Marketing Officers and Marketing Directors
• Any lawyer who wants to keep current clients and attract new ones

Topics to be covered:

• How you can distinguish yourself in the marketplace and attract more clients by using alternative fees or value billing.
• Fixed fees – referred to frequently as flat fees, fixed fees, portfolio fees -- and why they are unfair to clients.
• How to price your fees using value billing that gives lawyers an incentive to be efficient and saves the client from paying for inefficiency and waste.
• Some of the hurdles you'll face in your law firm, and how to overcome them.
• Ethics considerations in value billing.

Hugh is co-founder of the Valorem Law Firm in Chicago, which has offered value billing to clients since the day it was formed. He is an experienced and well-recognized trial lawyer. His successes include many multi-million dollar settlements, judgments and awards, including one for $165 million.

He founded the Valorem law firm in 2008, based on "customizing the fee to reward favorable outcomes as the client defines them, and our willingness to bet on our ability to achieve those outcomes," he says. "We have quoted fixed fees for the entirety of a lawsuit, and we have quoted flat monthly fees for handling a replenishing portfolio of lawsuits. Our holdbacks have ranged from ten per cent to approximately 90 per cent."  He also lets clients write down the final bill if they want to. It works for him. And it can work for you.

Click here to learn more about this Webinar.

Don't delay. The Webinar is tomorrow, so register now!

Cost: $300. Any number can attend in the room where you connect to the site and the call. One computer connection per registration.