Legal Marketing & PR

Get a New Client a Day the Enrico Schaefer Way

By Larry Bodine

PRESENTED BY: Apollo Business Development Webinars 
SPEAKER: Enrico Schaefer, Esq., founder of Traverse Legal, PLC, www.TraverseLegal.com and author of www.GreatestAmericanLawyer.com
DATE: Thursday, October 28, 2010
LOCATION: On the web, on your computer
CONTACT: Program Director Laura Kresich, (773) 966-9273
WEBSITE FOR INFORMATION:
http://www.pbdi.org/pages/events.asp?Action=View&EventID=249 

Entrepreneur, tech wizard and intellectual property lawyer Enrico Schaefer gets numerous new-business calls per day to his firm, Traverse Legal PLC. The boutique law firm converts an average of one contact per day into a client, by studying the terms clients use to find them online, turning those terms into blogs, and using clever software that assigns a unique toll free number to each blog. He's completely harnessed technology to bring him business – and he can track exactly which blog pulled in the client. Register now and learn how he does it.

Click here to sign up for this event

Imagine harnessing technology and the Internet so well that you don't have to pound the pavement to look for new business. Instead, a dozen prospective clients would find you on the Internet and would call or e-mail your office every day, and at least one would turn into a client seeking sophisticated legal work. Every day.

Visionary and intellectual property lawyer Enrico Schaefer has devised a method that accomplishes this, using software that will track exactly what prompted the new client to call or email. Any tech-savvy lawyer can use this method to generate new business.

[One $300 computer connection entitles you to invite as many people you wish to view and hear the program in a conference room.  Invite as many people as you want.]

WHO SHOULD ATTEND

• Management and Executive Committee members at large law firms
• Marketing Partners at all firms
• Owners and lawyers at boutique law firms 
• Chief Marketing Officers and Marketing Directors who want to learn about technology that actually works to generate new business.
• Partners, associates and other lawyers who would like to harness the awesome power of the Web to bring in leads and clients.

WHAT YOU WILL LEARN

• How to pick a niche for yourself and the importance of doing so.
• How to distinguish yourself from competitors.
• Why blogs work so well in attracting calls from potential clients -- and the news media.
• An easy and inexpensive way to create content for one, 20 or 200 blogs.
• The significance of tracking where your business comes from, and how to do so.
• How to enjoy a happy law practice with interesting work from clients you like in a place that most people go on vacation.

ABOUT ENRICO SCHAEFER

Website for more information: http://www.pbdi.org/pages/events.asp?Action=View&EventID=249

Full post as published by Larry Bodine's LawMarketing Blog on October 14, 2010 (boomark / email).