Legal Marketing & PR

Legal Keyword Research

Posted on March 23, 2008
Ever since the Overture keyword tool went offline, everyone I know in the SEO industry has the same question, “What are you doing about keyword research?” It’s a good question. For all the faults of the Overture tool, it was a quick and easy way to get actual, monthly search occurrence numbers...

Top 5 PPC Management Tips

Posted on March 03, 2008
Pay per click (or “PPC“) advertising is familiar to most people as those tiny ads that show up along the top and right column of Google and Yahoo sponsored search results. As little as 2 years ago, money ruled the paid advertising marketplace - he who had the most $ got the number one [...

Domain Name Check

Posted on February 28, 2008
Since NetworkSolutions has come under fire for its suspect domain claiming habits, my favorite place for running bulk domain checks has gone away. A friend of mine turned me on to a script by Matt Jewell that allows you to search for open domains with no fuss...

Why Does Site X Have Better Rankings?

Posted on February 17, 2008
As most SEO professionals will tell you, a common question asked by clients is “Why does Site X have better rankings than mine?” Restated, the question is really “What is SEO and how can it work?” Explored using lawyer websites as examples, let’s hit the high spots: First, is the firm looking for [...

To access this complete feed in the blog feed reader login or register for free.

Site Undergoing Changes

Posted on February 08, 2008
Hang in there, I’m posting some changes to the site (such as a new template). Everything will be complete soon, including the new reference section outlining the basics of search engine marketing for attorneys. Other coming features include a P3P privacy policy, behind-the-scenes lead generation tracking and more.

Lead Generation as Your Focus

Posted on January 27, 2008
Back to basics today - I’m always challenging myself to refine the way I work, my goals, the definition of “success” and the like. Coming from a (relatively) tech background, my world usually revolves around ideas like rankings, impressions, clicks and content development...

Lawyer Spam

Posted on January 06, 2008
Knowing the maze of regulations surrounding legal advertising (that vary state by state), I suppose I thought lawyers would never pursue spammy marketing tactics. In a general sense, I never thought lawyers would pursue broadcast email marketing, just because of the difficulty in targeting qualified candidates, extremely low conversion rate and the negative reflection [...

Build Authoritative Incoming Links

Posted on January 01, 2008
When assessing if a site is a good one to get a link from, the first thing I look at is the site’s PageRank in the Google Toolbar. (PageRank is a quantification of how much authority or “juice” the page has in the eyes of Google.) When developing links, your goal [...

Funny Search Terms

Posted on December 24, 2007
It’s the day before Christmas, so I thought I’d post something entertaining: the SEOmoz Unusual SearchTerms from the Month of November. Hilarious… take a look if you’re a search nerd like me. Have a happy new year.

Learn from Ego Surfing

Posted on November 25, 2007
We’re all guilty of “ego surfing” every once and a while (searching your name in Google and seeing what comes up). For some, it’s scary to see how much of your life is documented online. For others, it’s a nice ego boost to see your name “up in lights” within Google’s search engine [...

Android Should Be On Your Radar

Posted on November 14, 2007
I wrote a more extensive post on FeaturedSystems.com, but I wanted to put put a buzzword on your radar: Android. Google and the Open Handset Alliance have announced they will be publishing an open source mobile device platform (software and/or hardware) to support user and dealer customization of the devices...

Bloggers, promote your law blog by nominating your blog for inclusion in USLaw.com's Law Blog Directory and RSS Reader. Benefits described.