Legal Marketing & PR

SEO - 10 Things On My Wish/Gripe List

Posted on April 17, 2009
Picked up by SEOMoz.org on one of my articles. http://www.seomoz.org/ugc/seo-10-things-on-my-wish-gripe-list Check it out.

Project Management / Case Management Made Easy

Posted on April 15, 2009
We are often asked about what project management systems and case management systems should a law firm choose.  I typically recommend three different types based on our past use: Hosted Project Management System- www.basecamphq.com is a great tool that many companies use for project managements and file tools...

Internet Marketing Basics: Search Listings vs. Map Listings vs. Paid Listings

Posted on April 15, 2009
For internet marketing, Google divides its web site into three major areas: Map Listings (Local Optimization) Search Listings (SEO) Paid Listings (PPC) For you noobs out there, this is a quick chart about the three areas. 1.  Map Listings Google maps integrates known yellow page data into their listing service...

New York City Trial Lawyer - The Law Offices of William Cafaro

Posted on April 14, 2009
The Law Office of William Cafaro, a New York City trial law firm, has just launched a new web site. The Firm prides itself on having a very focused trial team, with Bill Cafaro and Steve Pivovar preparing and trying every case together whenever possible...

To access this complete feed in the blog feed reader login or register for free.

Why you need to Know: CMYK colors v. Pantone colors

Posted on April 13, 2009
CMYK colors are ideal for full color images, such as photographs. Pantone colors on the other hand should be used for stationery and logo designs. The reason a Pantone color should be used is to ensure your branding color is consistent throughout.  A specific example of cost savings is a batch-printing job using CMYK over [...

What Constitutes Law Firm Internet Marketing? Beginner Guide with Tips.

Posted on April 10, 2009
Surprisingly, this question pops up from time to time. It?s simple; lawyer internet marketing (or law firm internet marketing) is the umbrella term for all marketing efforts online. It can include: Your law firm web site; Your practice area(s) blog(s); Search Engine Optimization for your web site and blog; Pay Per Click marketing for the website; Social Network Marketing for [...

Florida Probate Lawyer - Clark Skatoff LLP

Posted on April 10, 2009
Clark Skatoff LLP, a Florida Trust & Estate law firm, has recently launched a newly redesigned web site. The firm?s two partners, Richard E. Clark and Jeffrey H. Skatoff, have combined experience of over five decades in Florida probate, estate planning, and tax, having drafted thousands of estate plans and handled hundreds of Florida estate administrations...

Get your Own .paperstreet or .yourcompany for only 50,000 Euros. Ugh.

Posted on April 09, 2009
Wow, I thought I had seen it all in domains. You too can now own your own .com, except it would be .paperstreet or .yourcompany. I have had clients come to us with 500+ domains for a single web site and I have had clients not want to have a domain for their site...

How to Increase your Blog Traffic by 353%.

Posted on April 08, 2009
We recently redesigned our web site and blog for PaperStreet.  So far its been a success and we wanted to share with our audience our success tips. So far, our numbers have been pretty impressive.  The following is a one week comparison from earlier this month, to later this month for the blog only (not the [...

Los Angeles Business Law Firm - Castaneda & Associates

Posted on April 08, 2009
Castaneda & Associates, a downtown Los Angeles business law firm, has recentely launched their new web site. Castaneda & Associates, P.L.C. is a California law firm offering effective and comprehensive strategic business planning, company formation and reorganization, as well as commercial litigation services covering the spectrum of California business today,(e...

IE 8: Whats Hot, Whats Not.

Posted on April 08, 2009
You may have heard Internet Explorer 8 has been released… or not. IE8 was released last month, in what some are calling the worst marketing campaign of all time.   People have been writing articles lately using IE8 as a case study, on how NOT to launch a marketing campaign on a new product...

Newspapers Are Not Dead, They Just Need to Change

Posted on April 07, 2009
Editors Note: I wrote this two years ago about newspapers, saved it as a draft, but never published it until now.  With finally some newspapers ending their printing press and going all online, I think these words are finally ringing true. ———————————- For the past few years, everyone has said how newspapers are dead...

New Marketing Tactic - Babies Can Sell Web Sites.

Posted on April 06, 2009
Kids came by today in an effort to help sell more web sites and kick out some CSS code. Just kidding labor lawyers, maybe in a few years.

Internet Explorer 6 Support: Why not to use

Posted on April 06, 2009
They?ve done studies you know, 60% of the time it works, every time. It?s been 8 long years since the release of Internet Explorer 6. For the past 4 years IE6 has been terrorizing hundreds of thousands of Web Developers worldwide, from New York to Bangladesh...

Use the First 11 Characters of a Link

Posted on April 06, 2009
Jakob Neilsen just came out with a study on bad link text and good link text. What is a good link text? * Use plain language * Use specific terminology * Follow conventions for naming common features * Front-load user- and action-oriented terms What is a bad link text? * Bland, generic words * Made-up words or terms * Starting with blah-blah and deferring [...

New York Complex Litigation Law Firm - French & Casey, LLP

Posted on April 03, 2009
French & Casey, LLP, a New York complex litigation law firm, has just launched a new web site. French & Casey, LLP is a progressive, full-service law firm comprised of talented and effective professionals who are dedicated to serving their client’s legal needs...

How Important is Page 1 Rankings in Search?

Posted on April 02, 2009
It’s very important to rank high.  We are using the new Google Analytics Filter to see real time statistics of our search results. Top Rankings We have always ranked high for various terms, like “law firm web design”, “lawyer web design”, “Fort Lauderdale web design”, etc...

Do All Lawyers Need a Web Site? No. All Lawyers Need a GOOD Web Site, or Better Yet a Good Web Presence.

Posted on April 01, 2009
A good web site will succeed and generate business. However, your web presence should be more than just your web site. It should include your blog, social networking, search marketing, directories, links, and any killer application that increases traffic and reputation of your firm...

What is a Good Web Brand?

Posted on April 01, 2009
What is a Good Web Brand? Your web brand, or online presence, is anything that improves your reputation and generates business. In the alternative, your web brand is anything that ruins your reputation and costs you business. What Makes a Good Web Brand? Overall, focus...

Social Network Marketing: Where Should You Spend Your Time?

Posted on March 31, 2009
Social networking, just like the real world, takes time. In the real world, you want to go where the most people are so that you can maximize your reach. The same should be for online networking. So where should you go? Check out this data on the popular social networks...

Web Site Success Metrics - Not Just Google Rankings

Posted on March 31, 2009
This is a great list of web site success metrics. Don’t just view the site by Google rankings, but actually review your analytics and check on the site’s overall “health” or lack thereof. 33 Website Success Metrics Personally, I love now checking “Conversion Rankings” filter at Google Analytics...

How Big is Your Door? Marketing Comparisons: Real World vs. Online World

Posted on March 31, 2009
Getting your foot in the door is the key to sales. You want to be on the short list. But how do you get on the list? This article shows the counterpart of all real-world marketing efforts with their online version. The idea is that the more you do, the more successful your business will become...

Texas Class Action Lawsuit Attorney - The Monts Firm

Posted on March 31, 2009
The Monts Firm, an Austin, Texas class action lawsuit firm, has recently launched their new web site. Britton Monts (formerly of Monts & Ware LLP) and the Monts Firm  have been serving clients for 25 years providing high quality litigation services to individuals and small businesses throughout the U...

What is Twitter?

Posted on March 31, 2009
I keep gettting asked the question from friends, family, and lawyers “What is Twitter?” Simply put, Twitter is social networking.  Post ideas, comment, and meet new people. If you have time and interesting ideas, post them.  It will lead to online networking.

?Lance? in your Pants? Really? Is that Needed to sell Snacks?

Posted on March 30, 2009
Lance Snacks I guess is going for the edgy advertising - “I got Lance in my pants.”   This might be one of the oddest ads ever for them, although I guess it caught my attention. When creating your brand, you might want to think of all intepretations of your message (unless it was intended)...

Importance of a Blog: SEO, Credibility, Authority and Usability.

Posted on March 27, 2009
Blogging has been to the web what baseball has been to America for centuries; blogging is the web?s favorite past time.  Since the first online blogging ?software?, Open Diary, spawned from forums in 1998 people have been posting their opinions about everything and anything they can think of...

Everyone needs Standards ? Why you Should Care.

Posted on March 27, 2009
Everyone needs to learn. Everyone has to evolve with the times. As a client and user of the internet you are definitely familiar with sites such as YouTube, Twitter, Facebook and blogging.  But why are you not familiar with web standards?  If you are in the market for a new web site or redesign of [...

Facebook?s Attached Links and Page Previews ? Why?s my site showing up with that image and text?

Posted on March 27, 2009
Facebook has a cool bit of JavaScript that automatically loads your link as an attachment when you type a URL in the message input box. It has a title, description, and thumbnail: One of our clients who is using Facebook as a part of their business, mentioned that when they were adding their website?s URL, it [...

Starter Web Site by PaperStreet ? Michael W. Connors, P.A.

Posted on March 26, 2009
Michael W. Connors, P.A., an elder law specialist from North Palm Beach Florida, is the first PaperStreet client to launch his Starter Web Site.  Click here for additional details on PaperStreet?s newest service. As a Board Certified Elder Law attorney, Michael Connors focuses his practice on the legal needs of elderly and disabled clients, including: Trust and [...

PaperStreet Launches Revamped Website

Posted on March 26, 2009
PaperStreet, a Fort Lauderdale web design company, has just launched a new, revamped version of their web site. As with all their projects, the new site features the perfect blend of stylish design and multifunctional information tools. Furthermore, the company has utilized this opportunity to showcase their two newest services: Starter Websites and LEXclusive...

Bloggers, promote your law blog by nominating your blog for inclusion in USLaw.com's Law Blog Directory and RSS Reader. Benefits described.