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Legal Marketing & PR

: PaperStreet Web Design: SpeakOut

Internet Marketing Basics: Search Listings vs. Map Listings vs. Paid Listings

By Peter

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For internet marketing, Google divides its web site into three major areas:

  1. Map Listings (Local Optimization)
  2. Search Listings (SEO)
  3. Paid Listings (PPC)

For you noobs out there, this is a quick chart about the three areas.

google

1.  Map Listings
Google maps integrates known yellow page data into their listing service.
Add your company via their webmaster tools section and edit your listing.

2.  Search Engine Optimization (SEO).
Optimize your web site for top
search rankings, via content, links and correct site architecture.

3. Sponsored Listings
Sign up for a Pay-Per-Click account (PPC) via Google Adwords. You can
bid on keyword phrases, set a budget and write creative advertisements.

View the PDF of the  Search Listings vs. Map Listings vs. Paid Listings.

Full post as published by PaperStreet Web Design: SpeakOut on April 15, 2009 (boomark / email).

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