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Legal Marketing & PR

: Jonathan's Web Marketing Blog

Closing the Book on the Yellow Pages

By Jonathan Fashbaugh

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I wrote this a while back and thought I would share it with you: Year after year, refractive surgeons across the country have paid their bills to the phone book companies, but recently, they've seen their return on investment continue to shrink. More and more surgeons are pulling their ads and showing the yellow page sales guys the door when they come calling, because they know that there are

Full post as published by Jonathan's Web Marketing Blog on December 02, 2008 (boomark / email).

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