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Legal Marketing & PR
: Effective, Ethical Marketing For AttorneysIs Anyone Surprised That Yellow Page Sales Down?
By Ben Glass
The Cary, NC based Yellow Page publisher R.H. Donnelley recently announced that its sales were down, dropping its share price.
This should be good news for anyone who still advertises in the Yellow Pages (all media works, it's usually the message that is bad) as bargains are certain to abound.
But does it really surprise anyone that sales are down? How do YOU search for a local business? Does anyone NOT just start with Google?
Full post as published by Effective, Ethical Marketing For Attorneys on November 06, 2007 (boomark / email).
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