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Legal Marketing & PR
: Effective, Ethical Marketing For AttorneysYellow Pages and Video Ads
By Ben Glass
Thanks to Kevin O'Keefe for alerting us to this morning's story in the Wall Street Journal that the yellow pages are selling lawyers (and other businesses) online videos to accompany their web advertising.
As I posted at Kevin's blog, done well, videos can be an excellent tool to add to your marketing toolkit, I just wouldn't trust the yellow page rep (or any marketing vulture, for that matter) to be the one to teach me how to use video.
Full post as published by Effective, Ethical Marketing For Attorneys on September 25, 2007 (boomark / email).
Yellow Pages
Directory Billing agrees $400,000 deceptive marketing settlement.
Media/Telecom
consumer rights involving print, radio, television, video, DVD, video games, and mobile telephones.
Yellow Freight Pension Plan
alleging ERISA violations
Nintendo Control
Video game giant to pay $21 million settlement in patent lawsuit.
Video Technology
RealNetworks to pay $533,500 settlement in licensing lawsuit.
Video Taping Arrest
Harris County pays wrongfully arrested brothers $1.7 million civil rights settlement.

Evidence that the Yellow Pages are Trash
The Yellow Pages loves waste: how they fight the opt-out movement
Let your fingers do the walking
Yellow Pages is Paying Bloggers to Say Nice Things About Them
Get out of the Yellow Pages now.








