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The Yellow Pages loves waste: how they fight the ?opt-out movement?

By Sam Glover

Following up his excellent mission to return an unrequested phone book to Verizon, Ed Kohler published a Yellow Pages slideshow called “Dealing With the Opt-Out Movement” (PDF). In the slideshow, the Yellow Pages catalogs their “wins” in preventing states from allowing consumers to opt out of receiving the phone book. Why do phone book companies hate [...]

Full post as published by Caveat Emptor on September 30, 2008 (boomark / email).