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Legal Marketing & PR

: Larry Bodine's LawMarketing Blog

Evidence that the Yellow Pages are Trash

By Larry Bodine, Esq.

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If there was every any doubt that lawyers should cancel their Yellow Pages, I offer this photographic evidence. I just got the latest edition of “The Real Yellow Pages” from AT&T. Notice the presentation: dumped like a piece of garbage on my front lawn, wrapped in a cheap plastic bag.  They certainly made no effort to make me feel special – I saw what I thought was litter through a window and went outside to toss it into the trash.

Then I discovered it was the Yellow pages, crammed with attorney ads. The “Lawyers” section of the yellow pages went from pages 497 to 538, and except for the frequent use of gavels and scales of justice, they could have been ads for tire companies. The lawyers probably spent a lot of money to be sure they were included in something that resembled yard waste.

Yellow pages dumped on the lawn

Full post as published by Larry Bodine's LawMarketing Blog on August 05, 2008 (boomark / email).

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