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Get out of the Yellow Pages now

By Kevin OKeefe

In 17 years of practicing law, I found the least desirable clients came via the Yellow Pages. As a plaintiff's trial lawyer representing injury victims and their family members, my partners and I spent a ton of money on full page yellow page ads. But never really attracted folks who I was proud to sit next to in court or cases that there were a lot fun. The good clients and cases came by word of mouth - either generated offline or over the Internet. So I read with interest Holden Oliver's post at What about Clients entitled 'Get out of the Yellow Pages Now.' It may sound counter-intuitive, but we continue to believe that the 'Yellow Pages' and anything like it--i.e., people look up 'lawyers' who do '[specialty]' and call your firm--brings on the worst possible headaches (and clients) for anyone who is doing or wants to do work for good companies...continue to full post

Full post as published by Real Lawyers : Have Blogs on January 12, 2008 (boomark / email).