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Are the Yellow Pages Now Obsolete for Lawyers?

By Bruce Carton

The Lawyerist blog asked a great question in this post yesterday: Are the Yellow Pages now obsolete as a form of advertising for lawyers? Sam Glover ponders that question, noting that he has "not heard any Yellow Pages success stories in a very long time, except from the occasional criminal defense or personal injury lawyer with a full-page spread." He adds that he flirted with the idea of advertising in the phone book a couple of years ago before realizing that he "would pay a couple hundred dollars a month for a fraction of the traffic I already got from other sources." Glover asked his readers if they still used the Yellow Pages, and received some interesting comments both pro and con. One reader mentioned showing the Yellow Pages to his teenage kids, who were bewildered by -- and disinterested in -- the entire concept of a big stack of pages that were not online. Another reader wrote, however, that there was still a "ton of value" in the Yellow Pages and that the good ones were in the process of re-inventing themselves. Skepticism is rife in other parts of the blawgosphere as well. Legal marketer Larry Bodine has long...

Full post as published by Legal Blog Watch on September 30, 2009 (boomark / email).