Legal Marketing & PR

Find Out Why Your Yellow Pages Ad May Not Be Effective

By Ben Glass

You have spent thousands of dollars on your Yellow Pages ad and are probably scratching your head wondering why you have not gotten the kind of calls you expected. After all, you had a giant ad with color.

If you have ever flipped through your Yellow Pages then you probably noticed that there were anywhere from five to 70 pages of ads. The headlines were mainly generic and the only offers made to consumers were free consultations or "no fee unless we win." The names of the law firms could easily be swapped in these ads and not much would change.

Full post as published by Effective, Ethical Marketing For Attorneys on February 02, 2010 (boomark / email).