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Legal Marketing & PR
: Effective, Ethical Marketing For AttorneysCommon Mistakes Made in Lawyer Advertisements
By Ben Glass
"Free Consultation!" "Need an Attorney?" "We Care For You!"
Do you have these types of statements in your lawyer advertisements? If so, you are not the only attorney to make this common lawyer marketing mistake.
Too often, lawyers waste money on ineffective ads. They market in the Yellow Pages and on the Internet with ads that look like everyone else. Some attorneys will waste valuable ad space with comments that are similar to those above that really don't differentiate them from the law firms down the street.
When you open the Yellow Pages, it is common to see pages and pages of lawyer ads. Law firms spend thousands of dollars to advertise in the Yellow Pages and online and get little return on investment. There are many possible explanations, including the following:
Full post as published by Effective, Ethical Marketing For Attorneys on January 04, 2010 (boomark / email).
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