Airborne Settlement Lawsuit

Company agrees to pay consumers $23.3 million class action settlement for false advertising.

Airborne Settlement

Washington, DC: (Mar-03-08) A class action lawsuit was brought against Airborne, the makers of a multivitamin and herbal supplement, alleging that the drug's labels and ads falsely claimed that the product cures and prevents colds. The suit claimed that Airborne, concocted by second-grade teacher Victoria Knight McDowell and her screenwriter husband Thomas Rider McDowell, promised to boost ones immune system to help ones body combat germs. It instructed users to take it at the first sign of a cold symptom or before entering crowded, potentially germ infested environments. Sources stated that the deceptive marketing, and its insistence that the product be stocked with real cold, cough, and flu medicines instead of with dietary supplements, helped turn the company into an overnight success.

In February 2006, investigations revealed that Airborne’s much-touted lone clinical trial was actually conducted without any doctors or scientists. Next, in 2007, the Federal Trade Commission and a group of state attorneys general began investigating the various “cold busting” claims that Airborne has made since its launch in 1999. It was revealed that Airborne’s basic formula contains Vitamins A, C, and E, as well as other nutrients common in multivitamins. Experts cautioned that Airborne may provide too much vitamin A, since just two pills provide 10,000 IU, the maximum safe level for a day, and the package directs customers to take three per day.

As part of a settlement reached, the makers of Airborne will refund money to consumers who bought the product, as part of a $23.3 million payout resolving the class action. Additionally, the company will pay for ads in Better Homes & Gardens, Parade, People, Newsweek, and many other magazines and newspapers instructing consumers how to get refunds. [CENTER FOR SCIENCE IN THE PUBLIC INTEREST: AIRBORNE SETTLEMENT]

Legal Help

If you have a similar problem and would like to be contacted by a lawyer at no cost or obligation, please click the link below. Related Law Suits

Airborne Settlement Law Suit and Settlement

$3.78 Million Dilantin Settlement Following Death of 9-Year-Old Girl Law Suit and Settlement

Zyprexa Settlement Law Suit and Settlement

GSK Paxil Law Suit and Settlement

Wyeth Law Suit and Settlement

82 Year Old Law Suit and Settlement

Insurers Law Suit and Settlement

Unsuitable Blood Law Suit and Settlement

Adult Care Law Suit and Settlement

McKesson Corp. Law Suit and Settlement

See more stories from this source.

Class Action Law Suits

Newsworthy Law Suits
Defective Products Lawsuits
Discrimination Lawsuits
Drug & Medical Claims Lawsuits
Food & Dietary Supplement Lawsuits
Insurance Lawsuits
Malpractice Lawsuits
Personal Injury Lawsuits
Real Estate Lawsuits
Investment Fraud Lawsuits

Lawyers! Become an Approved Expert to Answer Questions.

Apply Now!
You'll get lots of targetted traffic to your website and new client leads!