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International Law

Legal Marketing Canada

Legal marketing, advertising and branding news, developments and trends for Canadian lawyers and law firm marketers.
By Doug Jasinski

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Last Entry: November 09, 2009 at 02:53:25

Courthouse Libraries BC New Website

Posted on November 09, 2009
Courthouse Libraries BC have just launched their new website. The revamped online presence can be found at courthouselibrary.ca and represents a completely fresh take on how the organization interacts with its user base on the web. In addition to...

Dipity Timelines | Canadian Law Firms on Twitter

Posted on September 01, 2009
I have recently started exploring an extremely interesting new online application called Dipity. Simply stated, Dipity allows you to instantly visualize information in 4 different ways - as a timeline, as a flipbook (similar to Apple's "Cover Flow" if you...

CNW Group White Paper on Social Media Use by Canadian Law Firms

Posted on August 18, 2009
CNW Group (formerly Canada NewsWire) has just released an 11 page white paper on Social Media Use by Canadian Law Firms. The report covers familiar ground for those who are already deeply immersed in the area, but for firms and...

ICBC gearing up for trademark battle(s)?

Posted on August 07, 2009
Several articles are hitting the wires yesterday and today about the Insurance Corporation of British Columbia's decision to sue Stainton Ventures Ltd. the owner of the www.icbcadvice.com website for unauthorized use of ICBC's official marks. The website offers free advice...

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Who has the best Canadian Law Firm Website?

Posted on August 04, 2009
Jordan Furlong, intrepid editor of the Canadian Bar Association's NATIONAL magazine has launched a search for Canada's best law firm websites. He has hand-picked a group of judges to make the call, with the results being released this fall. Categories...

Social Media - NASABA conference roundup

Posted on July 07, 2009
Just over a week ago I had the privilege of participating on a business development panel discussion at the North American South Asian Bar Association's annual conference, which took place in Vancouver this year. My fellow panelists Sanjiv Kapur ,...

RSS in plain english

Posted on April 28, 2009
In my discussions with lawyers about blogs and internet marketing at various seminars and events it is usually the case that only a very small percentage are familiar with RSS feeds. In a nutshell, RSS "feeds" allow people to subscribe...

Social Media for Lawyers - Powerpoint now available

Posted on January 22, 2009
Yesterday I presented a seminar to the Vancouver chapter of the Legal Marketing Association on Social Media and Social Networking for Lawyers where I set out my thoughts on why social media matters for law firms as well as...

Social Media For Lawyers Breakfast Seminar - LMA Vancouver January 21, 2009

Posted on January 14, 2009
For Vancouver area lawyers and legal marketers interested in the exploding world of Social Media/Social Networking and wondering what all the fuss is about, I will be presenting a breakfast session next Wednesday, January 21st at downtown law firm...

Seeking 16 BC Lawyers for focus group January 15, 2009

Posted on January 02, 2009
Courthouse Libraries BC is continuing the development of a major revamp of their web presence to be released later in 2009. As part of the development process, they are seeking input from 16 BC lawyers at a focus group...

"You've Got Mail!" Australian Court Approves Service of Court Papers via Facebook

Posted on December 16, 2008
If you are a regular reader of legal blogs you've probably already been alerted to this story which has been picking up steam in recent days, but I thought it was worth a note for those that might have...

The Twitter Update: Day 90 and no end in sight

Posted on December 16, 2008
I noticed this morning that it was three months ago today that I wrote my first blog post about exploring social networking website/tool Twitter. At the time I expressed what I have come to learn is an almost universal initial...

A Brand of One

Posted on September 19, 2008
Came across a terrific blog post today from Jordan Furlong (Editor-in-Chief at CBA's National magazine) today on his Law21.cablog entitled "We are all solos" about the rising importance for lawyers of cultivating a personal brand as we move increasingly...

"What fresh hell is this?" Exploring Twitter for lawyers

Posted on September 16, 2008
I think we can all agree that most lawyers already feel the perpetual crunch of excessive demands on their time. Between practice management, administration, professional development, firm and practice group meetings, and traditional business development activities like speaking engagements...

wine + marketing + law = new blog

Posted on July 07, 2008
In addition to being a lawyer, a computer programmer and an SEO wizard, Skunkworks' Technical Director Mark Hicken is also an avid wine buff - indeed his unofficial title at Skunkworks is "Agency Sommelier". Now he has combined that...

Law meets Theatre - UBC Masks Conference June 17-18, 2008

Posted on June 05, 2008
We have all heard about the waiter/actor hybrid career. What about the lawyer/actor variety? Masks: the online journal of law and theatre is a new multi-disciplinary, peer-reviewed online journal based at the University of British Columbia Faculty of Law...

LMA Vancouver celebrates 2008 HELM Award Winners

Posted on June 03, 2008
The Legal Marketing Association's Vancouver Chapter held their 2008 HELM Awards (Honouring Excellence in Legal Marketing) earlier today at a sold out event at the Four Seasons' Hotel in Vancouver. The awards recognize achievement of British Columbia lawyers and...

McMillan Binch Mendelsohn rebrands as McMillan

Posted on May 29, 2008
McMillan Binch Mendelsohn has taken the plunge this week and rebranded as McMillan, (going to McMillan LLP as the legal name). The new wordmark makes clever use of typography in formatting he "i l l" in the firm's name...

Take The BC Courthouse Library Website Lawyer Survey & Enter to Win an iPod Touch!

Posted on April 28, 2008
Skunkworks is currently working with our friends at the BC Courthouse Library Society to obtain user input and feedback in preparation for the redevelopment of the Courthouse Library website. One component of the process is a short 3-minute web...

Canadian law degrees - LL.B. vs. J.D.

Posted on March 27, 2008
I've noticed a number of news items in recent weeks about the emerging trend of Canadian law schools making a switch from the LL.B. to J.D. degree designations. U of T has been doing this for some time already. UBC...

Welcome LMA Toronto!

Posted on February 15, 2008
Good news for Ontario legal marketers - LMA Toronto is official. The Legal Marketing Association's newest chapter marks its arrival with a launch event February 21, 2008 with a session on legal trends. Obviously I'm a bit biased as a...

Farris' Regional Strategy Gets Gold Star

Posted on February 15, 2008
Kudos to the folks at Vancouver law firm Farris, Vaughn, Wills & Murphy LLP for entering the Kelowna market by joining forces with Kelowna law firm Petratoia Langford. I really like this move from a strategic perspective. Farris is nationally...

The "War for Talent" in US law firms brings the perks raining down

Posted on November 22, 2007
butler Originally uploaded by skunkworks creative group. I came across an interesting law firm retention strategies article in the New York Times this morning about the general ramp-up in perks, benefits, bonuses, and what-have-you that law firms in the...

Canadian law firm student recruitment video - McInnes Cooper

Posted on October 31, 2007
mcinnescooper Originally uploaded by skunkworks creative group. Following up on my recent post about video coming to law firm websites (particularly in the context of student recruitment), I received a note this morning from Tara Erskine of McInnes Cooper...

American law students make diversity a recruiting priority

Posted on October 30, 2007
It seems that law firm practice management advisor David Bilinsky has scooped the New York Times on this story. Recently David posted on his blog about an initiative of some law students in the United States that had set up...

Video is coming to law firm websites

Posted on October 02, 2007
Earlier this month Skunkworks Creative Group launched a new law student recruiting micro-site for Vancouver law firm Bull, Housser & Tupper LLP that prominently features a multimedia section called BHTV. BHTV features video interviews of several of the firm's young...

Welcome to Water Street

Posted on September 27, 2007
It's been a simultaneously hectic and energizing few months at Skunkworks as we have completed a number of major projects, launched ourselves into several more, and most recently, moved from our old Yaletown office into larger premises on Water Street...

One more vendor for your legal marketing rolodex - Stem Legal

Posted on August 08, 2007
Stem Legal Originally uploaded by skunkworks creative group. Call me a homer but I continue to be impressed by the depth and quality of service providers to the legal marketing industry coming out of the Vancouver market. Add to...

New legal management blog - Thoughtful Law

Posted on August 08, 2007
Thoughtful Law Originally uploaded by skunkworks creative group. For those of you who haven't picked up on it yet, I would like to pass along a note regarding a new blog Skunkworks recently developed for David J. Bilinsky: www.thoughtfullaw.com....

Search Engine Optimization for Lawyers and Law Firms

Posted on June 08, 2007
SEO Originally uploaded by skunkworks creative group. The importance of law firm websites continues to grow year after year. As Canadian firms and lawyers become more astutue about the strategic importance of their online presence, many are starting to...

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