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International Law

: Legal Marketing Canada

Farris' Regional Strategy Gets Gold Star

By Doug Jasinski

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Kudos to the folks at Vancouver law firm Farris, Vaughn, Wills & Murphy LLP for entering the Kelowna market by joining forces with Kelowna law firm Petratoia Langford.

I really like this move from a strategic perspective. Farris is nationally recognized as one of Vancouver's powerhouses. Expanding regionally instead of nationally distinguishes them from their primary competitors and Kelowna's explosive growth makes it an important emerging market. Tying in with an existing firm is also a much faster route to local credibility than building an outpost from scratch. No matter how you slice it, this move looks good to me.

Full post as published by Legal Marketing Canada on February 15, 2008 (boomark / email).

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