Legal Marketing & PR

Again, Cancel Your Yellow Pages Ad

By Larry Bodine, Esq.

"If you are not getting a solid ROI from your Yellow Page spend, cut back! If you’re not investing in search engine optimization for your law firm, you need to wake up! It’s the year 2007, Rip Van Winkle. People use the Internet to find lawyers," says the ilawyermarketing blog.

I totally agree. I've been telling lawyers to cancel their yellow pages ad all year. Google is the only directory to bother with.

The ilawyermarketing blog is written by Internet Lawyer Marketing, an Internet marketing company.

"If you’re advertising on the Yellow Pages, the Internet, TV or Radio (or any other form of avertising), do you know what sources are generating leads for your law firm? If you’re like most law firms the answer is “NO," the blog states.  The solution is to put a unique phone number in your advertising and track the calls made to it.

"Many attorneys are still heavy believers in the yellow pages but the amount of people that use the yellow pages has steadily declined over the past few years. Today, over 70% of Americans use the Internet. When it comes to making important decisions (like choosing a lawyer), you can bet that most people will use the Internet to help them choose which lawyer to call."

Full post as published by Larry Bodine's LawMarketing Blog on December 17, 2007 (boomark / email).