Legal Marketing & PR

New York Lawyer Uses Online Video to Attract New Clients

By Larry Bodine, Esq.

From the LawMarketing Portal:

“Welcome, and thank you for joining me. My name is Gerry Oginski, and I’m a medical malpractice & personal injury trial lawyer practicing law here in the State of New York.” This is my introduction in every one of my 100 on-line videos.  They have produced:

• Dozens of clients per year in my practice area.
• A tremendous number of calls and emails every day from potential clients across the country.
• More than 50,000 views (that’s not a misprint) and counting.
• One video alone has been watched over 8,000 times. The title? “Questions Never to Ask at a Deposition.”

In one year alone I have created over 100 free informational videos about how medical malpractice and personal injury cases work in New York. Importantly, I’ve done it all myself. No big website company, no video guy, no tech guy. Just me: a solo practitioner from New York.

Potential clients have come into my office telling me that my videos were so informative they spent days watching every one of them. By the time these people arrive in my office:

• They know what questions to ask.
• They know what I need to know in order to prove a medical malpractice case
• They’ve learned how a malpractice case in New York works.
• Importantly, they already trust me because they’ve gotten to know me through my informational videos.

Generating half the calls to his office

These informational videos together with my informative website have caused my phone to ring. They create inquiries by email. Currently, I average about three to eight inquiries a day. Having said that, I can tell you that 99% of the inquiries are not meritorious and I do not even invite these people in for an interview. Lawyers who handle medical malpractice cases in New York, and in other states as well, know that there is a very high threshold before you invite a potential client into the office. As a result only 1-2 % of the calls will turn out to be valid cases. In this last year alone, I have noticed that inquiries from my videos and website now comprise more than 50% of all calls to my office. That’s a tremendous increase from 2007.

For the rest of the story by Gerry Oginski, a medical malpractice and personal injury trial lawyer in Great Neck, NY, visit the LawMarketing Portal. His website oginski-law.com  consistently comes up #1 in the organic search results in a Google search for "New York Medical Malpractice Lawyer.” 

Full post as published by Larry Bodine's LawMarketing Blog on September 17, 2008 (boomark / email).