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Law firm video on websites : Immediately irrelevant

By Kevin OKeefe

Immediate irrelevance. That's an accurate description of 90% plus of the video's law firms will run on their websites. And that's not my characterization of law firm video. This from a marketing technology person at one of the largest firms in the country commenting on the mounting evidence that blogging really does work (nice coincidence). As pressures increase, whether from competition or clients, the need to differentiate and offer value to clients becomes important. Rather than spending $75K on a video for your Web site, try a professional blog. Not only is it substantially less expensive, with one post per week it offers continuing relevancy. A couple months ago Martindale-Hubbell and their public relations company, Ogilvy PR, announced Martindale's new video on law firm websites service saying in part: Lawyers are increasingly embracing new ways to differentiate themselves and attract new business while consumers and small business professionals are eager to learn more about a lawyer or firm's philosophy and demeanor prior to hiring the firm...continue to full post

Full post as published by Real Lawyers : Have Blogs on March 09, 2008 (boomark / email).