Litigation

NFL to begin airing public service announcements on concussion awareness

By Michael Kaplen

Thanks to Mark Maske?s NFL News Feed in the Washington Post for tipping me off to an NFL public service announcement about concussion treatment and management that is scheduled to begin airing on television networks this Thursday.

The 30-second spot was approved by the Centers for Disease Control and Prevention and is to debut Thursday during the league-owned NFL Network's telecast of the Steelers-Browns game, officials said. It also is to air this weekend and in the future on NBC, CBS, Fox and ESPN.

Sounds like the NFL reads the Brain Injury News and Information Blog! The spot is aimed at athletes, parents and coaches, and at young athletes and their parents and coaches in particular, officials said. It urges players not to try to hide concussions, and advises coaches and parents to educate themselves about head injuries and to prevent any athlete who suffers such an injury from returning to play before a qualified health professional approves such a move. The spot directs viewers to the CDC's "Heads Up" Web site.

Now all that we need is the NFL it self to listen to what the CDC says about the dangers of concussions and prevent needless further injury and brain damage to its own players.

When in dobut, keep them out!

Full post as published by Brain Injury News and Information on December 10, 2009 (boomark / email).