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Legal Marketing & PR
: CaseDetails.com - SEO for Law FirmsPPC Landing Pages, Part 1: What Are They, Why Do You Need Them?
By DoriE
Law firms new to pay-per-click advertising often think an appealing ad and a link to a Web site's homepage is all that's necessary for a successful campaign. However, a law firm?s homepage needs to appeal to a wide range of visitors, from those looking for a specific service to those casually searching for information. A PPC ad campaign, on the other hand, targets a specific segment of your audience, and your PPC landing page should speak directly to them.Full post as published by CaseDetails.com - SEO for Law Firms on June 14, 2010 (boomark / email).
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