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: SIVACRACY .NETApple Computer Sues NYC
By Siva Vaidhyanathan
From the Daily News:
...California-based Apple Inc. is taking on the Big Apple over a federal application by NYC & Company for its own apple logo. But city officials say the design resemblance is only skin deep.
"We believe the 'infinity apple' design and its mission to create environmental awareness are unique and distinctive and do not infringe upon the Apple computer brand," said Kimberly Spell, of NYC & Company, the city's tourism and marketing arm.
NYC & Company developed the bisected apple topped by a small stalk and leaf for its campaign to promote environmentalism. It sent the new logo to the U.S. Patent and Trademark Office in May 2007.
The GreeNYC apple was to start appearing on bus shelters, hybrid gasoline-electric taxis and cotton shopping bags, all part of the city's efforts to get greener. ...
Full post as published by SIVACRACY .NET on April 05, 2008 (boomark / email).
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